How did Haagen-Dazs get its name?

Question

a) Maiden & married names of the founder
b) Town in Holland where founder lived
c) Dutch phrase meaning heavenly tasting
d) Made up words

Answer 1

It's made up. The founders just wanted to give it a European sound so it sounds more sophisticated, high-class, etc.

Contrary to common belief, the name is not Scandinavian; it is simply two made-up words meant to look Scandinavian to American eyes.

This is known in the marketing industry as foreign branding . Mattus included an outline of Denmark on early labels to reinforce the Scandinavian theme — ironically, although Häagen-Dazs operates in 54 countries around the world, none of the company's 700 stores are in any Scandinavian country!

Answer 2

Answer is D - made up words:

Reuben Mattus, a young entrepreneur with a passion for quality and a vision for creating the finest ice cream, worked in his mother's ice cream business selling fruit ice and ice cream pops from a horse drawn wagon in the bustling streets of the Bronx, New York. To produce the finest ice cream available, he insisted on using only the finest, purest ingredients.

The family business prospered throughout the 1930's, 40's and 50's. By 1961, Mr. Mattus, supported by his wife Rose, decided to form a new company dedicated to his ice cream vision. He called his new brand Häagen-Dazs, to convey an aura of the old-world traditions and craftsmanship to which he remained dedicated.

Answer 3

From two last names. Dazs and Haagen. Not your tipical American./Canadian names. Go to the Netherlands and you will find people with such last names.

Answer 4

D

Answer 5

d)