What can a used car dealer do to have a good image,earn trust of the customers and counter the popular stereo-

Question

ype?Urgent...plzz ans in detail

Answer 1

A dealer has to pick his market, and offer products that fit that market. If you offer a good car, and a fair price, you can be successful. If you are in a depressed area, you want to sell cheaper cars. You amy also want to have the cheaper cars if there are a lot of new car dealers in your area. The used cars offered by new car dealers can me more expensive than many people can afford.

Be upfront about any warranty you offer. I sell most cars as-is, and on some I will give a 30 day limited warranty. I offer my customers a chance to take a car to their own mechanic to be checked out, (at their own expense) prior to purchase. I actually recommend that they do so!

The idea of a 3 month 3000 mile bumper to bumper warranty is nice, but you have to have enough profit in the deal to cover your costs. Customers are going to nit pic a car to death with that coverage.

Use the stereotype to your advantage if you can. I joke with customers about forgetting my white belt and plaid pants today.

Answer 2

Offer a 30 day..No questions asked guarantee. Then take the car back, and refund all the money.

Try not to make your entire years salary off 1 car.

An example:

I recently (2 years ago) purchased a late model car (I always buy used). This same car is now selling at other dealers, for the same price I paid for it 2 years ago. No way in hell I'm going to buy a car from those dealers.

Answer 3

Be honest and knowledgeable about the product. Give quality customer service with sincerity, and don't push the consumer into buying a car they don't really want.

Answer 4

Stop selling cars that they know will break down 1 hour after leaving the lot, be honest and at least let the customer know that the car is junk but give them a sweet deal on it and let them make the choice if they want to buy it or not

Answer 5

sell a better quality vehicle and back it with at least a 60 day warranty.most used car dealers will tell you once you drive it of the lot ,its not warrantied any more,if they were to warranty them at least for a little while that would help a lot,it wouldn't have to be a full warranty,but enough to give the customer confidence in them,i used to buy a lot of used vehicles,and i have had many of them break down before i got them home,this is usually the image people see when you mention a used car lot,good luck hope this helps.

Answer 6

always smile and act happy and like a freind, even if the customers decides to change their mind and not buy it

Answer 7

if you treat your customers fairly this will happen naturally