17. Negotiation is defined as “working to reach an agreement that is satisfactory to either the buyer or the seller.”T
18. The foundation for win-win negotiations is a relationship with the customer built on trust and rapport. T
19. Customers who perceive added value are less likely to choose a competing product simply on the basis of price.F?
20. Research shows that a neutral third party’s testimony tends to provide a weak argument when answering a customer’s concern.
2007-07-13
13:14:05
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