Is the Goodyear blimp an effective advertising medium?

Question

Is the Goodyear blimp an effective advertising medium, or has it become such a staple at baseball games that no one notices it anymore?

Is the Goodyear blimp an effective advertising medium, or has it become such a staple at baseball games that no one notices it anymore? EDIT: And by "effective" I mean, does it generate revenue for the company.

Answer 1

I think you answered your own question by calling it "the Goodyear blimp". Since there are other blimps used to advertise, by referring to it as "the Goodyear blimp", you have shown that it is effective for Goodyear.

Answer 2

You bet it works! It works so well that it ingrains Goodyear as a part of American culture! When you ask people "What companies are reputable manufactureres of automobile tires?" or "I see these brands at the store and I don't want some fly-by-night joker stuff...." then who comes up, and how?

Exactly.

I don't usually like that institutional kind of advertising, but this (widespread retail) is a case where being one of the "big dogs" with very real dollars. Perceptions are reality in the marketplace, and perceptions of Goodyear are *not* that they're a questionable, uncertain also-ran. They're dominant in the industry. If you buy tires from them, they're going to be at least good and possibly great. Even if these things weren't true, the perceptions are real.

And something like the Goodyear Blimp is solid gold. Not only does it give them a brand presence on the level of Coca Cola, but nobody could ever take it away from them now =)

Answer 3

I think it still "works". Blimp "sightings" are still rare enough- that they catch people's eye- and that's really ALL advertisers can hope for- when they do an advertising campaign... :)

Answer 4

people notice it... but I don't think they say -hey I need to go get some tires!

On the other hand - they do get the name ingrained in their brain - so subconsciously it might be helping with brand recognition.