How can I market myself online as a "High End" retailer? How do I get traffic flow to my site?

Question

I want to make a presence on the internet with my 100% cashmere accessory line. I am in the process of building my website and was wondering if anyone knew how to get the attention of bloggers, high-end retailers and catalogs to get my line known? I don't want to spam them because they won't read it anyway.

Answer 1

There is a lot of way to advertise either free or at a very low cost online. These are broadly classified into 3 main area. 1) Buy Traffic 2)Build Traffic and 3)Steal Traffic. All of these are trying to get more visitor to visit your websites and eventually know more of your invention and get the products from you.

I normally use (2) and (3) as some of these methods are often free or at a low cost.

Find out more from the link in my profile, it tell you how to setup a successful online business including the ways for better marketing online. It will tell you what are these steps, the reason for each step, how you could go around doing it and where you could get the necessary resources free or at a low price.

Hope that it will be useful to you.

Answer 2

The retail outlets don't employees their bodily retail outlets with ready folks. The on-line retail outlets don't seem to be that excellent both. Thus I become utilizing the matters I have already got longer and longer, take a look at 10 yrs and extra. The explanations why there's no extra human provider is that this. Stores reduce staffing on account that hard work COSTS are probably the most luxurious. Hence the employees they keep simply takes cash (cashiers) or even then there possibly just one or 2 in a giant retailer on account that there's the self checkout terminals. All the "provider" workforce they permit to generators round their retail outlets are occupied and after lining up for 25 mins to TALK to at least one, you become aware of the folly of that recreation on account that the person is a twit and have no idea wnything approximately the product he's promoting. The on-line retail outlets also are woefully insufficient Yes.Times are a-replacing for the more severe.

Answer 3

Advertise on Myspace or the main page of Yahoo..

Good Luck ;)

Answer 4

You have to concentrate on two things: getting QUALIFIED traffic (the type interested to buy your products); and CONVERTING your traffic to sales.

For your type of products, it is important that you get them to the fashion editors of both online and print magazines. The impact on your business will be tremendous if your products show up on the pages of InStyle or Jane magazine and other women publications. For this, you will need to contact the fashion editors of all publications and let them know about your products. Get their names and contact information -- and call them (not just send them an email). You'll get plenty of rejections, but imagine if just 1 features your product, then that would be great.

Also consider home shopping TV networks like QVC. A 5 minute presentation, if your product is chosen, can help you sell anywhere from 2-3,000 units of your item. Even high end fashion retailers are now selling their wares on QVC as well. Start by going to their website http://www.qvcproductsearch.com/ and study the section on how to become a QVC vendor.

As for getting traffic to your website, you can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm


4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Answer 5

google adwords and blogs

go to homedatajobs.com they will help you

Answer 6

http://www.traffic-expert.com/marketing.htm has everything you need to know to get quality traffic to it!