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what do you mean by product line assortment? in community pharmacy

2007-07-06 17:27:14 · 4 answers · asked by megan061688 1 in Business & Finance Advertising & Marketing Other - Advertising & Marketing

4 answers

Your product line is simply what you are selling... what products.

2007-07-06 17:33:04 · answer #1 · answered by Su Z Cue 2 · 0 0

Depends on the context, but the way I see it, the term "assortment" refers to the "depth" of the product line and "variety" applies to the "width" of the product mix.

So to apply this to a pharmacy, assortment refers to the number of choices in each product line. For example, one line would be pain killers...a community pharmacy would probably have a shallower "assortment" than a large chain drug or discount store.

Variety would apply to the number of different lines...for example, the Walgreens in my neighborhood carries pain killers, cold remedies (and a ton of other drug-related lines)...it also has frozen food, staple grocery items, electronics, cosmetics, seasonal items and MUCH more...a true "variety" store. A smaller community pharmacy would probably have less variety in some ways but perhaps more in others (for example, a local pharmacy here still has a working soda fountain!).

2007-07-07 18:29:52 · answer #2 · answered by KAL 7 · 0 0

RE: Proper definition of product line, product mix, and product assortment.? I know that product line includes related products but can someone define it for me properly so that I can tell by example what a product line is. For example, razors and shaving cream are complementary product but do they fall in the same product line - they are used together and both are...

2016-05-20 03:15:40 · answer #3 · answered by Anonymous · 0 0

difficult stuff check out at google it might help

2014-07-21 01:05:38 · answer #4 · answered by Anonymous · 0 0

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