When and why did Apple start using the letter 'i' in many of their product names? (for example, iPod, iPhone). Thanks..
2007-07-02 14:08:28 · 2 answers · asked by Anonymous in Consumer Electronics ➔ Other - Electronics
the "i" stands for internet.. but more than that it's a marketing ploy.. or well, tactic. the consumer attributes "i" with apple, and apple with quality merchandise.. therefore anything with "i" sells well. by flooding the market with "i" products they've all but garunteed that people will flock to the next "i" gadget without a second thought just because its from apple. it's almost like self validation-- a seal of credibility that comes not from the product itself but from the brand.
2007-07-02 14:28:24 · answer #1 · answered by Taekia B 1 · 1⤊ 0⤋
in the late 90s - for the "i"nternet
iBook, then iMac were the first
2007-07-02 21:21:08 · answer #2 · answered by HearKat 7 · 1⤊ 0⤋