It's no secret that CD sales have been decreasing as a result of internet piracy and legitimate downloads of people wanting only the hits and not the rest of the tracks. What would you do if you were in marketing for a music company?
2007-07-02 05:26:18 · 5 answers · asked by csucdartgirl 7 in Business & Finance ➔ Careers & Employment ➔ Marketing & Sales
there needs to be a motivation to own the physical CD. Every third purchase gets a prize type thing. Concert tickets, or at least discounts to tickets, or early access to tickets, all would motivate somebody who wants the music to get the CD and not download it
2007-07-09 18:30:51 · answer #1 · answered by tony r 2 · 0⤊ 0⤋
concerts. people are more likely to buy from someone they know on a personal level then buying from someone they have only seen on TV or heard on radio. The main sales person is the music artist. And a lot of free stuff - i mean free in terms of money not in terms of time - myspace page, youtube teaser video clips, podcasts, joint concerts, participation in community events, you name it. Just staying and waiting for buyers to come and spend money won't work.
2007-07-03 10:42:49 · answer #2 · answered by Anonymous · 0⤊ 0⤋
The only way to make cd sales higher is to make them cheaper.The only way to do that is cut out the record companies!
2007-07-08 20:16:29 · answer #3 · answered by Tony 2 · 0⤊ 0⤋
Make a better product. Music these days sucks.
2007-07-08 18:11:49 · answer #4 · answered by ccppc 2 · 0⤊ 0⤋
make it easier and cheaper to buy a cd instead of downloading it
2007-07-08 08:00:49 · answer #5 · answered by Anonymous · 0⤊ 0⤋