Who makes supermarket own brand products?

Question

My partner & I are having a big argument as I think supermarket own brand products are still made by the like of Heinz, Kellogs etc & just change the packaging but he dissagrees. Does anyone know if this is right?

Answer 1

most of the time it is by the same companies...

maybe not the big brand, like Heinz... but maybe on of the smaller ones..

some times stores own their own produces or buy from smaller ones (if you look on most wal-mart generics.. it will tell you the company that actually made them)

Answer 2

Supermarket Own Brand

Answer 3

I work for a company that, aside from making their own branded products, does a portion of their business making products for store brands. This is called private label manufacturing. This is very common and large manufacturers like the Heinz's and the Kellog's of the world do it too. It's a means of increasing revenue, although it is not as profitable as the branded lines. However with low to no advertising expense, it still works out to be good for many companies. However some companies don't just take the same branded item and private label it. Sometimes they develop a slightly different product- maybe not as great quality- for private label. Also there are contract manufacturers who produce private label products and do absoultely no branded product at all. Long story short, private label store brands are a mix of all these types.

Answer 4

It is a mixture. Some of the own brand foods and things like soap powders etc. are made by household name firms ,not always to exactly the same specifications as the branded version,and packed and labelled with the own brand name.there are also a lot of manufacturers ,who are not household names,and don't market under their own name,who just manufacture or process foods and other items for supermarkets and various own brand labels.Very often they are as good s the well known brands. They are cheaper because nobody spends a small fortune promoting or advertising them. There are some cheaper own brand products that are not good value for money but the public usually discovers fairly quickly what the best things to buy are.

Answer 5

A lot of small food manufacturing companies make own brand products for supermarkets. I know one company that makes the same own brand product for all the supermarkets but with a minor variation in the recipe. I think the big companies like Heinz used to do it, but I'm not sure they still do.

Answer 6

You're both right. Some generics and supermarket brand products are manufactured by the big companies and just processed with cheaper packaging. Other times it is manufactured by a completely different company (I had a friend whose father owned one of the companies that did this for a chain).

Sometimes it is both. I remember buying two packages of generic french onion soup mix one time. The first package was absolutely indistinguishable from the Lipton. The second package was completely different, different color, different size ingredients. obviously not from Lipton's. Same with ketchup, some tastes like Heinz, others liek Hunts, often from teh same shelf.

Answer 7

I was once told by q supermarket manager that supermarket own brands were made by well known names. They cost less because of cheaper packaging. I think this could be right in some cases but not all. Sometimes by reading the list of ingredients you can see differences though, so I am not totally convinced I was told the truth.

Answer 8

Basically, the supermarkets make an agreement with goods-makers like Heinze to make products for them using the supermarkets brand name. Only in a few cases you would find supermarkets making their own products.

Answer 9

Yes that is correct. Take, for example, Walmart's brand of Great Value and Equate. They have a "contract Packaging" agreement with major manufacturers to make the product but affix the Great Value label to it. Great Value peanut butter is made by the makers of Peter Pan. They just label it differently. Store brand milk where I live is made by Barber's-same bottling plant-same product-much cheaper. Sometimes the product is exactly the same-sometimes it's not. Sometimes they use the same methods but cheaper ingredients. It depends on the contract they have with the manufacturer.

Answer 10

usualkly the big brand companies make them, with slight alterations, for supermarkets etc. Thre are very few Big Brand companies that do not. A lot of supermarket own brands are amde by specialised companies as well that do not have thier own brands, but just make for others. There is a company in Scunthorpe, called 'The Sauce Company' and they make loads of the pasta sauces, both sold as supermarket own brands, but also some sold by the big Brand companies, they just change the ingredients slightly

Answer 11

The manufacturers vary, but in 90% of cases the name brand manufacturer makes private label.
Cott beverages makes the private label or no name brand pop, Coke / Pepsi refuse to.
Other than that it is the name brand. Best way to know, becasue if you look at the label it will just say "manufactured for", is look at the container. It will be almost identical to the name brand product, but have a different label.

Reason the name brands due this is for manufacturing capacity, if their brands are selling less than what they can manufacture, they will take on private label business to cut overhead costs.

Reason the name brand is cheaper, is lack of marketing/advertising costs & lower profit margin.
In some cases the product is slightly inferior.

So YOU are correct & your partner is wrong in this case