Do they think the consumer is stupid enough to think they are better than the "name brands" of cars.
2007-06-11 16:05:39 · 10 answers · asked by Anonymous in Cars & Transportation ➔ Car Makes ➔ Hyundai
Ok, BMW is one thing.....BUT LEXUS AND ACURA....THE MOST RELIABLE CARS OUT THERE?
2007-06-11 16:16:23 · update #1
hyundai is obviously smoking crack. i would rather have a ten year old bmw of any kind than any brand new hyundai.
but then again i own 3 bmws so go figure
2007-06-13 23:09:09 · answer #1 · answered by Anonymous · 0⤊ 2⤋
Good points so far by the 1st 2 posters. Hyundai can make these comparisons because they have the cars, suv's and minivans to back it up. The new Azera is a wonderful car that beats it competitors in the most important area for the average consumer...price, while matching the afore mentioned Acura/Lexus in quality and BMW in performance. There's a reason Hyundai outsells BMW, Acura, Lexus, Mercedes, etc. Yes, Hyundai isn't quite luxury class just yet, but they build great cars that people want and the average person can afford. Simple fact, your dollar goes further on a Hyundai then any of those overpriced brands they compare themselves to. The reliability has become top notch since new management took over in 2000 and they stopped using Mitsubishi crap components.
Just wait until the new Genesis car comes out in 2008, you wetting yourself as it smacks the 7-series, GS430, and RL to the curb.
2007-06-11 16:16:50 · answer #2 · answered by beavanjb 7 · 2⤊ 1⤋
Exactly, they want the consumer to actually think and compare cars instead of just assuming that reputation equals reality. Case in point is Mercedes Benz maker of some pricy cars that ranked dead last #36 in reliability in the most recent Consumer Reports, yet people still think of them for what they were in 80's/90's. Hyundai is just the opposite, they were below standard in the 80's/90's and now are at the front of the class. So, the commercials are just to inform the public that their are other options and better cars for your money available.
2007-06-12 09:41:18 · answer #3 · answered by basketballplayer9d5 1 · 2⤊ 1⤋
Exactly, they want the consumer to actually think and compare cars instead of just assuming that reputation equals reality. Case in point is Mercedes Benz maker of some pricy cars that ranked dead last #36 in reliability in the most recent Consumer Reports, yet people still think of them for what they were in 80's/90's. Hyundai is just the opposite, they were below standard in the 80's/90's and now are at the front of the class. So, the commercials are just to inform the public that their are other options and better cars for your money available.
2007-06-11 16:11:07 · answer #4 · answered by aj20031018 6 · 3⤊ 1⤋
Hey dude read the latest motor trend issue. The Hyundai Veracruz beat the Lexus Rx350 in a comparison test. sounds crazy huh, but true, and if Hyundai is bold enough to put up a commercial like it's a pretty Strong move.
2007-06-11 17:28:26 · answer #5 · answered by chunkerz 2 · 3⤊ 1⤋
sure, Honda has made that decision in 2006 that throughout 2007 they could formally make Acura their luxury line of automobiles. and that they discontinued the Acura RSX. even however i could say that Acura in a manner isn't as prestigious as a BMW, it gets there. Acura has come out with a lot of automobiles with luxury applications in the previous years.
2016-12-12 18:37:37 · answer #6 · answered by ? 4 · 0⤊ 0⤋
Keep in mind here - Hyundai is showing a sense of humour in these ads. The "you can pay someone to park it for you" joke demonstrates that. They know nobody who's looking at a Lexus LS460 is comparing it to an Azera - that's absurd. But - they're trying to appeal to the buyer that is looking at the 30K sedan to start with and saying you can have near Lexus room/luxury for loaded Accord/Camry price.
2007-06-12 05:15:30 · answer #7 · answered by PMack 7 · 2⤊ 1⤋
the question is the most bang for the buck. is the bmw worth two or three times the hyundai? i believe that they have greatly improved their quality. would i rather win a lexus than a hyundai, probably. but i might be surprised how good hyun. has become.
2007-06-11 16:17:49 · answer #8 · answered by robert s 5 · 2⤊ 1⤋
Well. I have a 98' Elantra and my friend has a 2002 5 series BMW. We have about the same amount of miles (120k), but I'm able to drive mine more lately because his is constantly in the shop. I guess the little blue and white logo must be more costly to produce than the chrome circle H.
2007-06-11 16:08:56 · answer #9 · answered by wigginsray 7 · 2⤊ 2⤋
they are working their way up. and they advertise awards that they won that they didnt. and btw, name brands arent everything. benz are terrible cars. ur just buyin the brand.
its a marketing strategy and they have the awards to back it up, so why not?
2007-06-11 16:17:01 · answer #10 · answered by Walt 3 · 2⤊ 1⤋