What do I(real estate agent) say, when I knock on doors to get a listing?

Question

Is there a script which I can follow?

Answer 1

Why are you knocking on doors trying to get listings? Who's doors are you knocking on? Who told you or what motivated you to knock on these particular doors?

You need name recognitation and your clients will come to you for their listings as well as seek you out when they are selling their homes.

You should select an area of your city that you wish to work. You will need an area that have anywhere from 500 to 1000 house.

Walk the area for about 3-4 weeks placing fliers on the doors of your potential clients. Talk to anyone you find outside.Get their name and email address you are already standing in front of their house so write the address down.

On your fliers you want to tell your potential clients who you are, what it is you do,and what you want to do for your potential clients. You might also give a little bio of yourself, such as schools attended, marital status, number of children and number of years you have been in this business. Make a project out of it, if you have children have them help you put out the fliers. Don't forget to stop by McDonalds as a reward or if they are bigger stop at KFC.

These names and email addresses as well as any additonal information you are able to obtain should be placed in our data base you will be starting.

Go to the commercial stores in this area and leave your fliers. You will find flyer holders at Staples or Office Depot. Don't forget to stop by and refill your holders. Get to know the owner by name, so he/she will recognize you when they see you coming in the door. Also make a habit of buying something even if it is for your children or spouse when you get home.

After you have walked this neighborhood for 2-4 weeks, make a newsletter indicating again what programs you have available. You may use articles from the internet, newspapers, magazines and other media outlets as long as you give the author credit. Mail your newsletter out monthly.

Remember the commercial people you have gotten to know you might ask if they want to advertise in your newsletter, since it will be going to the surrounding neighborhood. You might charge them about $50.00 per ad and they have to sign up for 3 or 6 months at one time.

Now you will need a professional team to assist you. I suggest you surround yourself with an attorney, a mortgage broker, real estate agent, a home owners insurance agent, a notary public, a title rep, an appraiser and others in a profession you think might help you be successful. You may add or take away from the list as you see fit.

Now these professionals should pass out your business card to people they meet that need your services. You should have a business card of their to give to people you come in contact with that need their services. If a few are not giving your referals, change that person with someone that will.

You will need to get the names of the people in your farm to mail your newsletter to. Contact your title rep, this person will be able to get all the names of the people in your area. Add this list to the data base you have started. This is a free service offered by your title company.

Contact the post office about a bulk mailing stamp. They will know what you are speaking of. Get a few lessons on what and how to bundle your newsletters for this type mailing. This is a method of mass mailing and saving lots of money.

If you are a mortgage broker or loan consultant don't forget to help the FSBO in your area. Give them support by assisting them with open houses, assisting in setting up an escrow closing agent, a title company and other services they will need.

You should be available at all open houses to pre-approve those that are looking at the house and are not pre-approved. Get compt for them to assist in coming to a good sales price, get your appraiser to assist in this also.

Now if you are a real estate agent, don't blow it by going to the FSBO asking it you can list the property. If they wanted to list their property they would have. Not a smart thing to do.

Look at it this way, which would you rather have one listing or 3-4 leads that are pre-approved by your mortgage consultant from those that come by that are not pre-approved.

Now after about 2-4 weeks you should be getting telephone calls.

You have a great job get out in the community, talk to people let them know that you are there, visit open houses in your area over the weekend. Check with the high school for career day talk to the students pass out your business card at these events.

Join the local Chamber Of Commerce, meet the membership, Go to a church in your area, ask the minister if you can give free seminars to the members that might want to purchase a home and be pre-approved. Take an hour off go to the spa and work out, pass out your business card out to those that you meet and speak with there.

Find the new neighbors in your area. You know the vacant houses as well as those that are sold, give them a small gift and welcome package like change of address from the post office, Home Depot and Lowes offer free coupons so put some of them in your welcome package. Put any other thing you think will be of use to someone moving into the area.

A lot of people will tell you this does not work. They are right as long as you don't do it it will never work. You have to give this method about a year before you get over 4 deals per month.

I hope this has been of some use to you, good luck.

"FIGHT ON"

Answer 2

1. Know which doors to knock on

Start with people who are definately interested in selling. Expireds, FSBO's.

2. Be the first to knock on the door

Most agents will send a note or try to get ahold of them over the phone...yada yada yada

3. Knock on doors around current listings and sales

4. Knock on doors around recent sales within a couple of weeks

5. Farm a condominium community, go to the board meeting

Do these things and you can pretty much barf on the people and get the listing. What I mean is it doesn't matter what you say. It matters who you talk to.

Don't worry about what to say. No one is listening to you anyway. Be in a place where the person needs to sell a friggin house and say, "Hi, I'm an agent and..."

They'll tell you a sob story. Let them go ahead and talk. Nod your head and sympathize. Then say, "If I could make XYZ happen for you right now, can we do business today?"

Answer 3

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Answer 4

Hi