How does someone go about marketing a product they have created or thought up?

Question

How would someone in the state of texas go about marketing a product they recently thought up... I'm looking to either sell the idea, or market it myself and make cash off of it. Would I have to get a liscense for that? Please help!

Answer 1

The real problem for people with ideas is that they are not really sales people.

There are 2 ways. 1. Cooperate with an entrepenuer to do the selling. Generally I have found this unsucessful, as they often talk big and do nothing. Then ask you to do the marketing and sales. But when I have worked with the right person the level of success if very high.

2. Sell it yourself. The problem is that if you are selling your idea, you are not spending time developing it. But it can be the best way if you have the right motivation.

The actual marketing process is pretty complicated, so it depends on the product and the market.

For example, if you invented a better car headlight, you could sell it direclty, but I would go to car manufacturers and sell the idea to them.

But if you have a product that is easy to manafucter and distribute then you can make a lot more money doing it yourself. But to do that you need money. You can get a bank loan, take out a second mortage on your home, or go to a venture capital company. Or more likely you will find some investors or business partners.

Answer 2

Re-engineer the whole sales and marketing system to support the way you want to do business

Answer 3

If [you] have thought up and idea and want to hawk it. Well that ain't marketing.