What % off dealer invoice should I offer for a demo model 2007 Ford Fusion?

Question

This 2007 Ford Fusion demo model has 5000 miles on it. Dealer invoice price with options, destination charge, and rebates factored in is $22,500. How much of a discount should I bargain off from a new floor model price?

Answer 1

I would go to Edmunds, autos.msn.com, the usual websites and price it as a used car. Make no mistake - with 5K demo miles it is used - buying it from the dealer doesn't change that. You might go a little over since you'll get the factory warranty, but use that price for reference, it will give you leverage with the dealer also.

Good luck!

Answer 2

This is a used car. Dealer invoice shouldn't even be factored in. Think about it. 5K miles means someone, or several people have been driving this thing regularly for between 4 and 6 months.

Sure as HELL there shouldn't be any destination charge! This car was already sold once, or used as a loaner or rental.

If I were the one dealing I'd say $3k below invoice, and remove the destination charge too for the reasons I stated above.

By the way, I also own a 2007 Fusion and am very happy with it. It's an excellent car that's very roomy for it's size, fun to drive, and so far, it has zero defects and the fit and finish are excellent.

Answer 3

Don't buy it.. You should be able to get a brand new one for that much money.. Ford rebates and dealers that want to sell will make you a deal.. Good car by the way.

Answer 4

I'd hold out for 10% (offer them twenty thousand and see if they'll go for it). Chances are pretty good they will approve the deal; if they don't, just walk away. If they're serious about selling the car, they'll call you back and you can get it at that price. Stay firm; don't hedge and accept twenty thousand five hundred as their offer. Just tell them flat out that you can't, won't finance anything over twenty thousand. Be firm and tell them it's twenty thousnad out the door, including taxes, and everything.