marketing report- commerce exam help!?

Question

i have my commerce exam tomorrow and i have to write a marketing report for one sextion of the exam. i know you have to include the 4 P's (product, price, place, promotion) it said on the outline that they would be the sub headings but im really confused as to what i write!!! PLEASE HELP! im going to fail! thanks for any answers....any will help! and plus you get 3 points :D

Answer 1

It's rather late in the day to be learning how to write a marketing report but hopefully this will help:

Product:
Pick a product and state that it will be the product being marketed. List its features, size, weight, etc.

Price:
Suggest not only a price for the product but also the type of pricing, e.g. competitive pricing. Basically you have to give a justification for that particular price.

Place:
Suggest a marketplace for the product. Once again, you have to justify why you have selected that particular place (the advantages it offers, market segment size, etc.)

Promotion:
Suggest a promotion plan for the product. Justify each element of the plan, for example, why you'd use online media instead of newspapers (or vice versa), why you would use a particular sales promotion tactic, etc.

Once you have all this down, make an Executive Summary and place it at the TOP of the report. In other words, your report must begin with this Executive Sumary.

For a more detailed explanation and to make a more professional Marketing Report, check the following tutorial:
http://www.knowthis.com/tutorials/marketing/marketingplan1.htm

All the best.