Almost all the big chain fast food places understand that it's the kids that drag the parents in. Why? Because they want a new toy. These companies are legendary for creating a series of toys that are released weekly (e.g. associated & timed with a new movie).
Fast Food knows no sane parent would choose fast awful food over their local mediocre full service restaurants. So then, why don't the mediocre full service restaurants understand that the free kids meal isn't a significant enough bait to draw customers? Wouldn't you think they'd figure out that the toy formula (i.e. dangle the carrot) works much better? Advertisors seem to know you work the kid to get to the parent. Why don't full service restaurants get it?
2007-05-18
12:32:36
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4 answers
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asked by
Zeltar
6
in
Dining Out
➔ Other - Dining Out