What marketing strategy does Netflix use when you cancel to get you to renew your membership?

Question

I've heard that try to bring you back by offering progressively cheaper rates so I wanted to find out if that was true.

Answer 1

I think you're close. We tried Netflix and quit and have since received at least one mailing from them with an introductory offer (i.e. temporary offer). I won't go back because of their "throttling" policy. We've been using Movielink instead, which is an online movie rental program. They don't have as wide a selection, but there's no subscription fee and it's cheaper than renting from the video store. Plus there's no chance that you'll get a DVD that someone's scratched up previously.