I know that most creative people (web designers, graphic artists, etc.) have websites, and as a writer, I have one too. I want to try a personal marketing touch. I had some really nice business cards printed up (with graphics of a person working at a computer, etc. I want to post some of them in places in my neighborhood (with an upscale, educated, affluent population). What would be good places to post them locally, i.e., libraries, supermarkets, bookstores, any types of businesses, universities, etc? Also, assuming there's a bulletin board, should I put up a few with pushpins in case people want to take them? Also, although the business is new, I'm a published fiction and non-fiction writer and editor with a lot of experience, so would putting them up give an impression of someone cheap or just starting out?
2007-05-17 05:23:59 · 6 answers · asked by holacarinados 4 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
I work with a small publishing house while also doing a good deal of corporate and magazine writing. Nearly ten years of my background includes extensive marketing work on top of this.
I'm not sure posting these as you suggested is the way to go any longer (though I can see the library as a good idea). Maybe a better solution would be to provide a number of your business cards to key leaders in your community that have connections to your field -- account executives with ad agencies; publishing house; printing companies; the marketing departments of sizable corporations in your area; etc.
Getting out and spending time with the local business chambers in your area would be beneficial. I'd also look into becoming active in the literary events in the surrounding communities.
My gut feeling is this type of "networking" will produce much better results for you over the long run.
Good luck, let me know if I can help further.
2007-05-17 05:34:49 · answer #1 · answered by Andy 5 · 0⤊ 0⤋
If it is your side business separate from your primary employment, keep your work contact info off your cards. Your boss does not want you spending his time and resources on your other business. If it were me, I would get a virtual phone number and email address. just for the business, and forward the phone to my personal home or cell phone.
2016-05-20 21:15:14 · answer #2 · answered by ? 4 · 0⤊ 0⤋
Who is your customer? That should be in your business plan. Go from there. You say you are a writer, but do you want to write for someone? Copy for an advertiser? Term papers for college students? Its hard to help you with such a generic description of what it is you are selling.
2007-05-17 05:29:38 · answer #3 · answered by Joshua B 4 · 0⤊ 0⤋
first off find your real market or consumers then go to those who would have the most influence on customers... but make sure there is a market for your new writting business... Because if not you will not go very far....
2007-05-17 05:28:23 · answer #4 · answered by De 5 · 0⤊ 0⤋
i think the most class or style would be to post a small ad in the paper. also, all your ideas, IMO, sound good. maybe small coffee houses, the smaller ma/pa shops, maybe if there is somewhere appropriate at a park
2007-05-17 05:34:23 · answer #5 · answered by denimcap 4 · 0⤊ 0⤋
Yes, makes you look cheap and tyro. Save them for handing out when someone asks for one.
2007-05-17 05:29:32 · answer #6 · answered by Anonymous · 0⤊ 0⤋