Personally, I think it is great. The Germans did bring Chrysler back into the mainstream again, but I feel better that it is back under US control. I don't think that the Germans were happy that a inferior US brand was making money over a superior German brand. But that is my thinking, wrong or not!
2007-05-15 11:44:55 · 3 answers · asked by dakotaviper 7 in Cars & Transportation ➔ Car Makes ➔ Dodge
According to media reports the Chrysler brand was purchased 9 years ago for the tidy sum of $39 billion, it was later sold to the Cerberus Group which is a private equity fund, for $7.4 billion. The legacy costs for health care and pensions for Chrysler are reported to be at $20 billion. These legacy costs are the committed pensions and health care benefits for the retired workers of Chrysler. I understand your patriotism, but in this case it is to early to tell if this is a win win or a win lose. Daimler probably did not give the Chrysler brand the necessary attention to grow the business. What this means transaction to Chrysler is that their will be some serious down sizing of incumbent debt as well as employees, namely labor costs, a restructuring of the organization and soon to be fewer varieties of different makes of vehicles under the Chrysler banner. Painful decisions are going to have to be made, because Cerebeus purchased Chrysler to make money not carry debt. The Chrysler building in Detroit as well as the brand name is iconic in American culture. I want Chrysler to be an exceptional company I just wince at what it will take to get there.
2007-05-15 12:28:02 · answer #1 · answered by mark_hensley@sbcglobal.net 7 · 1⤊ 1⤋
I am a Chrysler fan but the do have issues
- overrelaince on a shrinking truck and SUV segment
- no competitive small car (PT is dated and Caliber is just odd)
-No competitive midsize car (we will have to see if this Avenger makes it)
- they missed the market with the Charger - making it a 4 door and no stick shift
positives include
+ the new Challenger - if the deal does not stop production, if they can make them in large numbers and the if dealers don't gouge customers (ie Ford mustang 500)
+ likely being able to beat the UAW down on costs
2007-05-16 07:54:53 · answer #2 · answered by roadrunner426440 6 · 0⤊ 0⤋
I hope it will be a great thing. I don't know how long mercedes will last with 4/5's of it's car sales gone maybe they'll become just a commercial vehicle manufacturer but then again who cares about mercedes benz.It's great to have Chrysler back in the Usa.
2007-05-15 21:34:41 · answer #3 · answered by Amy m 6 · 0⤊ 0⤋