What's the fundamental difference between marketing and advertising?

Question

The terms marketing and advertising are often used interchangeably. Are they in fact interchangeable?

Answer 1

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices ofadvertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organizationdoes to facilitate an exchange between company and consumer.

Answer 2

Marketing is a complex process that involves using lots of different tools for figuring out what it is people want and need and THEN figuring out how to make a profit giving it to them. Advertising is just one of marketing's tools used to inform people about the product or service, and motivate them to buy it.

Answer 3

Better check your references. A symphony bass has a bigger body than a jazz bass, but I believe is pitched the same. More agile and percussive sound for the jazz bass. P-bass seems to be an electronic pickup for an acoustic bass. Maybe you mean piccolo bass, very small bass, more similiar to a cello in size, and my guess is it is pitched one octave above the jazz bass.