Is it time for Geico to ditch the gecko? Is it time for Taco Bell to bring back the Chihuahua?

Answer 1

The mere fact that you remembered the compnay name and logo or mascot indicates the effectiveness of the advertising. Many ads drive you crazy but you can still recall the name of the business, because of that reason alone.
There are 1000's of examples from the past, that have become part of our historical references and our culture.
Whether it's a talking duck (Aflac) or a lonely repairman (Maytag), ad icons have been proven to bring in results and consumers.
Personally, I wouldn't mind seeing the Chihauhau eat the darned gecko.

Answer 2

Actually it's the same answer to both questions:

Geico: They've invested hundreds of millions in that asset. Why scrap it? Same with the cavemen.

Taco Bell: They also invested tons in the chihuahua.
Here's why they scrapped it: market research study says sales went down because of the dog.

Unfortunately, too many decisions like this are made based on some executive's opinion... because they don't have any way to measure hard data.

Answer 3

Personally I would say Geico should keep the gecko until they run out of witty ways to keep "him" important. Usually characters like this can get old but they have done a good job of maintaining a progression, personality etc. It is good that they manage him along with the caveman to keep it interesting. It's like he is there for informing and the caveman is there for reminding.

Taco bell is tougher, if they can think of a good way to bring him back they 'could'. But it will have to be very good to have even a slight impact. Without being familiar with their brand its tough to answer that one.

Answer 4

forget the lizard bring back the Chihuahua.he's better and funnierrrrrrrrrrr