How would I organize a counter display for a auto detailing business?

Answer 1

If you have different levels of detailing, put pictures up with the areas highlighted. Get some automobile pictures and grey-out the areas that you do not work on. For the areas you do work on, put bullets around the picture with arrows/lines to the areas you do work on.

People respond much better to pictures than just words. If you simply list the areas you work on, it would not be as effective as a picture showing them what you work on. But, for those people that do work better from a list, have that handy too.

Have one picture for each level of detailing. 11x8 should work (unless you want more detail) and should not take up too much space on your counter.

If you are just getting some counter space in a dealership (or something like that) and your space is limited, create a little book with tabbed pages. The tabs will give the detailing level and each page will be the individual pictures. The last page would be the summary (in words) with the pricing.

No matter what, keep it simple. Too much and they will think you are either trying to over-sell or you are too expensive for them; neither of which is good for business!

Good Luck!

Answer 2

Why not go one further and purchase three model cars? Highlight on each one what is done on each respective level of detailing. It pops out at your customer. Choose an average car model for your lowest, medium style car model for your middle of the road service and high-end car model for your best.
Call your detailing classes "Sunday Drive", "Middle of the Road" and "The Fast Lane"

Good luck with the endeavour.