How much does it cost on average for a radio ad?

Question

This is for about a 60 second time frame in the US.

Answer 1

and arm and a leg.

Answer 2

It depends on the size of the radio station's market share and the time of day the ad is run. Ads in New York City cost more than ads a small town away from a metropolitan area. Ads during drive time (i. e. normal commuting time in the early morning and late afternoon, ) are more expensive than ads that run mid-morning or middle of the night, because more people are listening.
Finally, radio stations know how many people are listening to them at any given hour. Stations with a small audience charge less than one with a huge audience.
This addresses only the cost to broadcast the commercial.
Putting one together is a whole other set of costs. There is writing the copy (or the words,) music (original or borrowed,) or sound effects. If there is original music, there is the cost of recording it. If it is borrowed music, one has to get permission to use it and pay a fee to the copyright holder. Somebody has to mix the words and sounds together on a master disc, and somebody has to place the ad or buy the time. Generally an ad will run multiple times, so buying the time includes selecting roughly the times of day the ad runs and for how long a period, (a week, a month and so on.)

Answer 3

$300. to $500. for 60 seconds and $750 and more for prime time.

Answer 4

Your best bet for an answer is to call some of your local radio stations' business offices and ask them.

Answer 5

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