I'm doing a business plan in my Marketing class for Andy's Frozen Custard, and I need a specific target market, wether it's children, young adults, elderly people or a mixture of them. Can anyone business-minded help me please?
2007-04-20 01:50:41 · 4 answers · asked by HK 3 in Business & Finance ➔ Small Business
Observe present customers at some other frozen custard / yogurt shops.....#1 Women 16-50, # 2 Couples, #3 Parents with children that need to be satisfied with a ride, treat and quality time.
2007-04-20 02:04:00 · answer #1 · answered by twostories 4 · 0⤊ 0⤋
That's a product with mass appeal. You "could" sell to any age group successfully. However, in order to be highly successful with a product like that you need to adjust your marketing strategy to the location that it's going to be located.
For example, if you were going to sell it in a location that is predominately older adults you might want to set up your store with a 1950s/1096s nostalgia theme (think American Graffiti).
If you were at a beach you might want to target family's/young adults. In a college town, young adults. In the suburbs - children.
Another thing to consider is the health aspect of the product. Is it healthy or at least more healthy than full fat ice cream? If so, you could target the health conscience, regardless of age?
2007-04-20 02:04:23 · answer #2 · answered by Fester Frump 7 · 1⤊ 0⤋
It is not Men over 40!
Yuck!
I would say Women and kids under 21.
Just a hunch though.
Good Luck!
2007-04-20 03:08:49 · answer #3 · answered by C 7 · 0⤊ 0⤋
first!
2007-04-20 01:58:17 · answer #4 · answered by silentbob 1 · 0⤊ 2⤋