Beer Question? AS I under stand it according to COORS---------------------?

Question

Coors is the only one that keeps their beer cold from after making it to shipping it to the store.

If that is true all other beers are warm until they hit the store.

My question is I know people who have a closed beer get warm and will not rechill it.

What is the difference to chill it again if it was room temp. when it was delivered?

Answer 1

coors no longer does this.

they use to do it because they didnt pasturize their beer so it had to stay chilled or it would spoil.

pople "say" that once a beer is chilled then allowed to warm and re-chilled it will go flat. that is very very old school and is no longer correct.

these are hold over storys from long ago when they processed beer differently than they do today.

Answer 2

Coors is not the only company that keeps (or tries to) their beer cold prior to getting to the consumer. Lots of micro brewed beers that are not pasteurized (some are) should be kept cold to help inhibit wild yeast (i.e. bacterial) growth. Many of the beer delivery trucks you see driving around will be refridgeratored whether they are from micros, Coors, or others.

However, you can re-chill a beer can or bottle without damaging it. Excessive heat is not good for beer; neither is exposure to light or excessive age (depending on beer type).

All beer cans are now lined to prevent metallic taste. Of course, if you put your lips up to the outside of the can - you might get a metallic taste. This will be especially apparent if you drink a super light tasting beer that is blended to have almost no taste other than the carbonation.

Answer 3

coors actually only keeps their beer warm while it is being transported to the retailer, from there it usually sits somewhere warm while it waits to get put out for sale. I just met a beer truck driver a few weeks ago and found this out...pretty funny IMHO.

Answer 4

This is a marketing gimmick that Coors started doing in the 1970s. It does not use refrigeration trucks to deliver its beers and they generally are kept at room temperature at the distributor and in the store.

Only in this country are beers served ice cold. Other countries do it at cella temperature (mid fifties). The reason for this is so your tongue goes a little numb and you can't taste how bad your mega-brew is.

Answer 5

Recooling Canned beer makes the beer taste like metal.. Bottled beer i have never had a problem with.

Answer 6

It is delivered to retail outlets cold, but it's up to the store after that!