what is concept testing? and examples if possible..:) please:)?

Question

yeah, i guess thats it:)
i got these from my notes and i couldnt find it in the book, so yeah... thanks for asking, daniel w.:)
• It seeks feedback designed to screen the quality of a new idea using consumers as the final judge and jury.
• Advertiser needs feedback about new ideas before they spend a lot of money to into a new marketing or advertising initiatives

Answer 1

As the name implies, a concept test is meant to gain reaction (and sometimes feedback/input) to a concept. Most often, concept tests are used to test out new product ideas. In those, you can either just write a simple paragraph that describes the idea and benefit of a product (e.g. It's a new soft drink made from fruit juice but tastes like a cola), and/or there could be a picture of the new product.

Also, a concept test, could test out an advertising idea. Then, it might describe what the benefit of the product is.

In all cases, a concept test is quantitative (usually tested among 300 consumers or more). You then get results on purchase intent, and you are able to compare your results vs. norms to understand if your concept is average, above average or poor. In some concept test, you can also get volume estimates. You can usually segment the data to understand which types of consumers like your product better so you know who to target.

Answer 2

Concept Testing Examples

Answer 3

Are you refering to the focus group test and corridor test? Usually done for concept/storyboards/designs to find out consumer's feedback based on a correct and effective sample size before rolling out