whats the difference between startegic marketing and marketing strategy?

Question

i need the defenition and analyisis for strategic marketing. help!

Answer 1

A "marketing strategy" is a plan for using marketing tools to pursue a marketing objective. For example: let's say I want to sell hair-coloring to old men. I develop a marketing strategy for advertisements on the TV network news, because old guys watch the news. I also decide to use images of younger women in those ads, because I've found that older men think darkening their hair will instantly make them babe-magnets.

"Strategic marketing", on the other hand, is using marketing to further a specific business strategy. So, continuing the old man hair-coloring example from above, let's say I want my hair-color business to be 100% web-based. My strategic marketing will be to pinpoint gray-haired male users of the internet.

Answer 2

* Strategic marketing is the process planned to attain the organizational goals and marketing strategy is one of the functional startegies.

* Startegic marketing is using identified resources, processes startegically or creatively in hope to liverage a return on investment to all involved stakeholders. And marketing strategy is plan that sets out how you intend to use the predertmined marketing tools, resources or services in hope to liverage an intended return on investment to all stakeholders.