2007-03-28 14:43:23 · 6 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
When people are looking for private duty home care, they want someone who comes highly referred. After all, they are trusting you in their homes to care for their loved ones. So, in your case, advertising is not where you want to spend the bulk of your resources (time and money). Advertising is expensive but not terribly time intensive, while Public Relations is affordable but more time intensive.
You need to develop a comprehensive public relations campaign and get that word of mouth going.
For instance. . .
1) Make an appointment with the social service department of your local hospital and bring them snacks (hospital employees LOVE food!). Tell them about your service and what makes you different. Many times, it's people getting discharged from the hospital who are in need of your services. Social services/discharge planning staff can recommend you. That recommendation alone is worth its weight in gold.
2) Tag onto national news stories. If there's a story in the news about elder care, contact your local press and present a local angle to the story.
3) Contact your local library, senior center or community center and offer to do a free presentation on a topic related to your work but one that will offer a benefit to their clients, such as "care for the caregiver" or "what to do when you want to keep mom at home". It's a win-win for both you and the library/senior/community center.
4) Take advantage of free press releases. It will keep your name in front of your customer and create a top of mind awareness. You get the benefits of advertising without the expense. Besides, people trust a "news story" far more than they trust an ad.
Think outside the box a little and get creative. Brainstorm with your staff and people you trust. Best wishes!
2007-03-31 13:47:33 · answer #1 · answered by Anonymous · 1⤊ 0⤋
Try posting on Craigslist.org. Also, sign up on LinkedIn.com and get references (you'll see them as 'thumbs up'). More than half of all business people in the bay area, for example, are listed in LinkedIn now, so it's a great networking/referral tool. Since people are entrusting their children to your care, word-of-mouth referrals may be the best way to go. TELL everyone you know that you have a home care business. Tell your neighbors, family, friends...even your mailman if you strike up a conversation. If you're a member of a church, post a professional notice (with quotes from referrals) on a bulletin board. What about posting on the bulletin board at the the local library? Also, have some professional business cards made. Iprint.com is a good place to go. Register on their site and get their emails and wait until they have a sale (they have them frequently). You should be able to get a 15-25% discount on a card order. I agree with the first poster that TRUST is a very important messaging point. Check out what others are saying/advertising online. GOOD LUCK!
2007-03-28 19:45:55 · answer #2 · answered by MsAdventurous 1 · 1⤊ 0⤋
rates for ads in local newspapers are often quite reasonable, particularly in the classifieds. You might want to stress your credentials to provide home care in your ad on on your flyers, and indicate if you are fully bonded, and have all the proper training and other credentials necessary to make potential clients feel secure. References, or testimonials from former or current clients, if you have any, would also be great copy to put in your ad or flyer.
2007-03-31 06:57:37 · answer #3 · answered by Piggiepants 7 · 0⤊ 0⤋
Maria gheorghe
2016-02-01 05:58:57 · answer #4 · answered by Maria Gheorghe 1 · 0⤊ 0⤋
Noels, Emphasize TRUST as a selling point. e.g. "You can rest assured with xyz home care."
2007-03-28 15:31:42 · answer #5 · answered by Jack Wilson 2 · 0⤊ 0⤋
try local newspaper ads
2007-03-28 15:59:43 · answer #6 · answered by sampath k 1 · 0⤊ 0⤋