Are they making a mockery of the African American Culture? What are their ads seeking out to do?
2007-03-28 10:55:16 · 9 answers · asked by SmoothSmartGuy 1 in Food & Drink ➔ Non-Alcoholic Drinks
I haven't seen any sprite ads recent, but hip-hop is current popular music. Advertisers always want to use what is current. When grunge was popular all the commercials used images of people in mosh pits.
2007-03-28 11:03:05 · answer #1 · answered by JT 4 · 0⤊ 0⤋
they apparently think their main consumer likes that kind of music. and considering hip hop dominates musics top charts, they likely believe that their main consumer is also of the demographic that drives musics charts.
they may also be targeting the black community and the best way to figure that out is by looking where they advertise, who is in their ads, what channels they advertise on (BET would be good indication) etc.
it wouldnt be good business to mock a culture that could potentially make them rich, so no, they arent doing that. are you too sensitive perhaps? i think so.
2007-03-28 11:01:25 · answer #2 · answered by yuhannaboulos 2 · 0⤊ 0⤋
Sprite want to marketing on a target group - the young people, and want people to feel that they are also young when they drink
Sprite.
2007-03-28 11:05:33 · answer #3 · answered by peteroysterdate 2 · 0⤊ 0⤋
more than 60% of people today like hip hop besides hip hop has a fast beat perfect for dancing while rock doesnt
2007-03-28 11:03:49 · answer #4 · answered by LiveLaughLove 5 · 0⤊ 0⤋
Soda advertising is aimed at kids and kids like that kind of music.
2007-03-28 11:03:17 · answer #5 · answered by Yafooey! 5 · 0⤊ 0⤋
they want to attract younger buyers so that all through their life they will like sprite
2007-03-28 11:11:34 · answer #6 · answered by steve 4 · 0⤊ 0⤋
Agreed!!!!
You have presented a good point.
The information found in the links below
provide more information on the true
African-American culture & heritage
http://groups.yahoo.com/group/Generation-Mixed/message/991
http://groups.yahoo.com/group/Generation-Mixed/message/1399
http://groups.yahoo.com/group/Generation-Mixed/message/1402
http://groups.yahoo.com/group/Generation-Mixed/message/1747
http://groups.yahoo.com/group/Generation-Mixed/message/1400
http://groups.yahoo.com/group/Generation-Mixed/message/1570
2007-04-01 06:53:59 · answer #7 · answered by mixedraceperson 6 · 0⤊ 0⤋
good question. i guess that they are trying to aim towards that audince.
2007-03-28 11:05:59 · answer #8 · answered by Anonymous · 0⤊ 0⤋
idk but i think theyre trying to make it more mordern and i guess ppl like hip hop these days
2007-03-28 11:00:37 · answer #9 · answered by Anonymous · 0⤊ 0⤋