From Greece To New York To Belgium: LEONIDAS Chocolates... a Worldly Treat
LEONIDAS is probably the biggest gourmet chocolatier in Belgium, but their delicious wares are surprisingly hard to get hold of in the USA. Their traditional individual chocolates are crafted in creams, ganaches and pralines, and have been made by chocolate artisans in Belgium for nearly 100 years. With chocolate treats this good, you'll see why the demand has been so high during the last century, and you will experience first hand the challenge of keeping them available in your own home as your supply from the Gourmet Chocolate of the Month Club dwindles faster than you can say LEONIDAS!
First Created in the US, LEONIDAS Is Met with Belgian Affection
What's perhaps most surprising about the chocolates of LEONIDAS is that they were first created in the US! A bit of a conundrum since most people in the states have never even heard of them, much less experienced the sinful delight that melts forth from each chocolate. Today, the name LEONIDAS has come to represent the quintessential Belgian chocolate--not just to the Belgians, but also to chocolate gourmets and gourmands all over the world. But how did this gourmet powerhouse get started? Like most of our favorite chocolatiers, it was borne out of passion for chocolate making--though LEONIDAS is a bit unique in that love of chocolate was not the only thing that helped established its reputation; it was the founder's love for a beautiful young Belgian woman that helped secure his place in that chocolate making treasure trove we know as Belgium. Léonidas Kestekides left his home of Constantinople in the early 1900s, living for a time in Greece before traveling to Italy where he became a wine merchant. Times were trying in the region during those days, so Léonidas decided to go to New York, where he began working as a confectioner.
The young Léonidas Kestekides attended the 1910 World Fair in Brussels, where, on his first visit to Belgium, he was met with great success due to the quality of his products. In 1913 he returned to Belgium, with an enhanced variety of chocolate delicacies, and showcased them at the World Fair in Ghent as a member of the Greek delegation from the United States. His efforts were rewarded--to say the least--as he earned the bronze medal for his chocolate confectionary and the coveted gold medal for his patisserie.
As if winning great professional recognition wasn't enough, this charmed soul had also fallen in love with a beautiful young girl from Brussels, whom he later married. Not surprisingly, Léonidas decided to settle permanently in Belgium. Sadly, the two were divorced some years later, but by that time, Léonidas had fallen in love with Brussels, and decided to remain there, where he opened his first confectionery shop. His recipes were a hit and his success spread, from his newly founded tea-rooms in Brussels, Ghent and Blankenberge, and ultimately, throughout the rest of the world.
Passing the Torch, and Innovating the Enterprise
In 1935, Léonidas' nephew Basile Kestekides took up the LEONIDAS torch, incorporating a new company logo showing an effigy of the king of Sparta, LEONIDAS, in honor of his uncle. In his 'laboratoire' on Marché Aux Grains in Brussels, Basile creates a whole range of new chocolates, including the well-known Manon of LEONIDAS. This master-confectioner also has an ingenious business and marketing mind. In 1936, he implemented a revolutionarily novel concept by selling his freshly-made chocolates from the open window of his first shop on Boulevard Anspach. The practice of an open shop window where goods are displayed allowing passers by not only to see the merchandise but to buy them as well, at the time, was highly uncommon. This shop lay-out, at first glance rather odd, appealed to the general public and helped garner immediate success. This led to a series of other companies opening similarly styled shops across Belgium. This LEONIDAS innovation, which would become known as their "guillotine-window" has proven to be an enduring one (though we hate to think of the carnage of the guillotine in juxtaposition against such pleasantries as LEONIDAS chocolate!)
2007-04-02 17:31:27
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answer #1
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answered by Teddy Bear 4
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The actual shot glasses are made of chocolate so you drink the liqueur and then you eat the chocolate "glass".
Baking chocolate is bars or hunks of chocolate specifically tempered to use in baking - they are not the same at all.
2007-03-26 16:01:50
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answer #2
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answered by Anonymous
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What was the context? I would think it is jimmies, like you would put on soft serve ice cream. If it was a topping for cookies or to stir into cake batter, then I think that would be the answer.
2007-03-26 15:58:59
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answer #3
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answered by marie 7
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