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Question

Take maruti esteem and tata indigo.compare their present brand equity and postioning.study their mktg plans and make a critical analysis of its effectiveness

Answer 1

Maruti Esteem
Maruti Esteem is one of the most popular cars of Maruti. It comes in three variants-LX, LXi, and VXi. Its strengths include low running costs and smooth and powerful engine.

Maruti Esteem is equipped with a powerful 1298 cc, 4-cylinder engine. It has excellent pick up and reaches 0-60kph in 5.01 seconds. It delivers a maximum output of 85 bhp @ 6000 rpm. Maruti Esteem is highly fuel-efficient and has number of safety features such as collapsible steering column, steel side impact beams, and laminated windshields.


Technical Specifications of Maruti Esteem

Overall length 4095 mm
Overall width 1575 mm
Overall height 1395 mm
Wheelbase 2365 mm
Tread
Front 1365 mm
Rear 1340 mm
Ground clearance 170 mm
Turning radius 4.8 m
Unladen weight 870 kg (LX)
875 kg (LXi, Vxi)
Laden weight 1315 k g
Type Petrol engine, 4 stroke cycle, all-aluminium Water cooled SOHC

Cylinders In-line 4
No. of valves 4 / cylinder
Piston displacement 1298 cc
Bore X stroke 74 x 75.5 (mm)
Compression ratio 9.0 ±0.2
Maximum output 85 bhp @ 6000 rpm
Maximum torque 110 Nm @ 4500 rpm
Engine Control 32-Bit Electronic Control Module (ECM)
Manual 5 forward, 1 reverse all-synchromesh
Steering Rack & pinion

Brakes
Front Booster assisted ventilated disc

Rear Booster assisted drum
Suspension
Front McPherson strut and coil spring
Rear Coil spring
Tyre size (Tubeless) 155/80 R 13 (LX, LXi)
175/70 R 13 (Vxi)
Seating 5 persons
Fuel tank 40 litres

Maruti Esteem (Vxi)

The striking features that are found in the most upgraded model of this car, always attract the valuable buyers .Along with the other features that have in Maruti Suzuki Esteem (Lx) and Maruti Suzuki Esteem (Lxi), this model possesses few more advanced standard equipments.

For the comfort sake, this model is being upgraded with outside rear view mirror on the left side, power antenna, kenwood defogger, central locking etc.

Interior of this model is upgraded with silver finish rear and front power window switch garnish, cigarette lighter, vanity mirror, and silver finish louvers, garnish and bezels.

Some extra exterior features are front fog lamps with clear lens, body colored door handles, body colored side view mirrors, rear spoiler etc.




Tata Indigo
Tata Indigo, India's first sedan, is adorned with state-of the-art features that offer not only total comfort and luxury, but international safety as well. Indigo comes equipped with a 1405 cc engine that generates 85bhp. Very competitively priced, Tata Indigo offers great value for money. It is available in petrol and diesel options.

Tata Indigo comes with a number of India-specific features. Keeping in mind Indian users, and their general bodily structure, the Indigo's front seats have been given additional lumbar and thigh support for more comfort during long distance drives.

Indigo has longer wheel-base and has 14-inch wheels compared to the 13-inch wheels that is the standard in most of the C-segment cars.

The Indigo is built on a steel monocoque frame that has passed European standards of full frontal and offset frontal crash tests as well as endurance safety tests. It has also been fitted with a fire-preventing inertia switch, which minimises fuel leakage during an accident. Other safety features include rear safety belts, collapsible steering wheel, side-impact beams and crumple zones.


Specifications of Tata Indigo

Engines - BS II
Petrol 1405 cc MPFI Petrol Engine with 16-Bit Microprocessor. Max. Power - 85 PS @ 6000 rpm Max. Torque - 11 kgm @ 3000 rpm
Diesel Turbo-charged 1405 cc Indirect Injection Engine Max. Power - 62 PS @ 4500 rpm Max. Torque - 12.5 kgm @ 2500 rpm
Engines - BS III
Petrol 1405 cc MPFI Petrol Engine with 32-Bit Microprocessor. Max. Power - 85 PS @ 5500 rpm Max. Torque - 11 kgm @ 3000 rpm
Diesel Turbo-charged 1405 cc Indirect Injection Engine with Intercooler Max. Power - 70 PS @ 4500 rpm Max. Torque - 13.5 kgm @ 2500 rpm
Suspension
Front Independent McPherson strut with anti-roll bar
Rear Independent 3-link McPherson strut with anti-roll bar
Steering
Type Rack and pinion type with collapsible steering column. Power assistance available in all models except GLE.
Turning Radius 5.0 m
Brakes
Type Vacuum assisted dual circuit, diagonal split hydraulic brakes through tandem master cylinder
Front Disc brake
Rear Drum brake
Tyres & Wheels
Type Radial Tube
Size 175/65 R 14
Seating
Front 2 persons
Rear 3 persons
Capacity
Fuel Tank 42 litres
Trunk Capacity 450 litres
Weight
Kerb Weight (kg) 1070
Gross Vehicle Weight (kg) 1490
Dimensions
Width 1620 mm
Height 1540 mm
Ground Clearance 165 mm
Wheelbase 2450 mm
Length 4150 mm


New Tata Indigo
The New indigo saloon, business car now with power dressing, a list of changes and complete review; More
The hottest small car in town, with 100ps under the bonnet and an 8.5 lakh price tag. More
The real story behind the scorching success and the huge 31kmpl mileage figure, ford fiesta diesel. More


Tata has launched another version of its hot selling saloon, the Indigo. The frugal diesel heart made strong economic sense and the price it came at, was simply unbelievable as there was no car that could offer similar space. Now, tata have decided to give their car a makeover.



This makeover aims strongly at providing a little something extra for the indigo buyer as the indigo and the Indica V2 look similar to the point that if you ignore the boot on the indigo, you would be looking at an indica.



All that changes with the launch of the power dressing; as tata terms it. Changes are almost completely cosmetic, but we were told that there are some changes to the turbo hose connections. This has made power deliver very linear. Gone are the days when you got a shove in the back when the revs went past 2200rpm in second gear. Power on the test car seemed deceptively smooth and the power although very good, felt very usable.



The new indigo gets a new and very different looking bumper that has a smiling grille. New air dams in the front of the car also differentiate this car from the indica. Also brand new and way more stunning are the new headlamps that have projector esque look and there are two of them too. In description, the changes may sound they aren't much, but have a look at the photos and you'll think of this as a corolla. The new dials which also have chrome rings have been sourced from the Tata safari Dicor



Around the sides of the car are new skirts below the doors which tata calls sill valance cover. There is a new chrome cladding on the doors and also a chrome strip on the wing mirrors. The indigo also gets a new set of tail lamps which are quite brilliant.



The best part of the changes according to me though have taken place inside the car. The interiors have been thoroghly reworked and thanks to the new steering wheel; has a kind of maharaja feel to it. There is also a brushed aluminium console in the middle with a relocated 12V jack. Rotary AC knobs also look very good. Particularly impressive is the vintage feel analog clock in the center of the dash available with the SX version diesel and the GSX version petrol.



You will also find height adjustable seats on the top of the line models which is quite a revelation to say the least. All in all, a very fresh looking car. More so on the inside than the outside.




http://www.carsinindia.com/marutialto.asp
http://auto.indiamart.com/cars/index.html
http://www.indiacar.com/




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