What is the marketing environment for McDonalds in Malaysia?

Question

For example: Political, Economic, Social and Technology position of Mcdonalds in Malaysia which can also means macroeconomic of McDonalds in Malaysia. This because i could not find much information of McDonalds in Malaysia.

What i want are the marketing macro-environment of McDonalds in Malaysia. The six major forces of macro-environment are demographic, economic, natural, technological, political and cultural. I wanted examples for each forces as well as the impact these forces have on McDonalds.

Answer 1

Bascially McDonald's in Malaysia needs to focus its marketing efforts on the people and create a brand that is easily recognized by people. They need to continue to create demand through advertising. So they really need to work on the Social side of the equation. The political, economic, and Technology factor are not that important yet.