Do yo Know Kali Mark 'Bovonto' ?

Question

Have you tried the 'Kali Mark' Bovonto ?

Pls share your thoughts

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if u know what bovonto is, then no need to explain

if u dont know what this bovonto is, pls excuse

Answer 1

_____http://search.blogger.com/blogsearch?hl=en&ie=UTF-8&x=0&y=0&ui=blg&q=Bovonto&btnG=Search+Blogs

Answer 2

I was having this debate with a few friends in Bangalore. I would think that this must be quite a common theme of discussion amongst Indians around the world ...

One of my friends argued that there was no logical connection between Sachin and Pepsi and that there was no intrinsic advantage in using him to promote the brand. He believed that people drank colas purely to quench their thirst and/or because they liked the taste. He believed that almost no one would go to a second store if the first store was out of their preferred cola brand - In other words, a Pepsi-drinker would in most cases accept a Coke if Pepsi was not available.

I believed that paying Sachin millions to promote Pepsi was worthwhile because of the following reasons:
1. Buying a cola is an emotional decision - Demanding Rs.10 for something worth Rs.1 is only possible if there is a strong brand/emotional connection or an association with a perception such as "coolness", "being IN" etc ...
2. Substitution would be accepted by most people, but the challenge is to be people's first choice and then develop a good distribution strategy that would prevent your product from being out of stock.
3. What else can a Cola company do with their money ? Their product is already as cheap as it can possibly be, the distribution network is set up ...

And it even makes sense economically. Lets assume Pepsi pays Sachin Rs. 10 crores/year for his endorsement.

India's population is about 105 crores.
Of this, about 75 crore people are probably not regular consumers (<6 per year)
Of the remaining 30 crores, the average yearly consumption is probably about 18 bottles.

Lets then assume that the 30 crores is evenly spread amongst Pepsi brands (Pepsi, Mirinda, 7Up), Coke brands (Coke, Fanta, Sprite) and local brands (Kali Mark, Bovonto, Fruitang !).

The profit/bottle is probably about Rs 1.50 for the cola companies. So, the value of a cola-consumer is Rs.27/year. In order to justify paying Rs. 10 crores to Sachin, he has to increase the Pepsi drinking population by (10 Crore/Rs.27) = 0.37 crores.

This can be achieved by converting a Coke/Regional brand consumer or by making a non-regular consumer a regular consumer. In other words, the target audience is 95 crore people. So the desired conversion ratio is (0.37/95) or 1 in every 256 people.

Of 256 people you know, would one person drink Pepsi just because Sachin drinks it ?
I think so ...

Answer 3

yes, it happened to be one of my favourite drinks in my childhood,
when I was in Madurai mfd by Mappillai Vinayagar Beverages.Still
it is available in southern districts and in a few pockets of Chennai.
It can be defined as a cocktail of Coke and grape juice.Even about
6 months back, when I tried one, it had the same flavour. By the way, have you tried another product of them,SOLO a lime'nlemony
flavour far far better than many such products of multinationals.I
heard that the manufacturers have ventured into various fields
like theatres etc...A good flash-back...thanks!

Answer 4

This is a soft drink and tastes similar to Pepsi / Coke .
I am not sure whether the manufacturing co is still existing.

Answer 5

Do you mean 'Bonvita' like Hritik Roshan drinks in Koi Mil Gaya? LOL

Answer 6

Its a terrific drink available in Madras.

Answer 7

I Guss it is a soft drink like coke.

Answer 8

i am the fan for bovonto. Bovonto makes me feel to drink and make me feel the happiness but the rate is higer than the other drinks. it is good to reduce the amount.

Answer 9

i am sorry to admit that i am dumb about your question, but i have never heard of it.

Answer 10

Can I Have Best Answer Please!!!