How do i support it using marketing theory and empirical research? I'm doing a aresearch on Amazon.com for my term paper and your opinion would be very helpful. Thank You
2007-03-21 19:57:44 · 5 answers · asked by Anonymous in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Because Amazon IS the on-line bookstore. They got their name out there doing just that and even thou now they sell all kind of other stuffs, people will always remember them first as a bookstore. They just simply become the on-line book store that you can pick up clothes and toys while your at it. That pattern repeat a lot in other company, Coca cola is the soda company, but also sell water, energy drink, etc. Pepsi sell juice also. Starbucks is starting to sell music CD under their own music label. Apple is a computer company but they have over 80% of the music download market with itune. A successful company need to know what their identity is before they could grow into other area. Otherwise the consumer can't trust it. And that was largely credited due to the right marketing.
2007-03-21 23:33:19 · answer #1 · answered by Helen3879 2 · 1⤊ 0⤋
It is because Amazon.com was originally a book store and because Borders and Barnes and Noble both have partnerships with Amazon.
2007-03-22 17:51:26 · answer #2 · answered by Sarah F 3 · 0⤊ 0⤋
Your Question is specific to "books" success. Amazon Knows where the profit is. And they concentrate their efforts/marketing/resources on that. The above answers both have great elements as well.
2007-03-22 07:19:03 · answer #3 · answered by HonestBizPro 2 · 0⤊ 0⤋
The books are cheap, you can preview the books before you buy them, and Amazon.com has teamed up with Borders.
2007-03-23 02:36:30 · answer #4 · answered by Mariposa 7 · 0⤊ 0⤋
I think amazon started as a bookstore, other than that I don't know why.
2007-03-22 03:00:54 · answer #5 · answered by Fire 2 · 0⤊ 0⤋