2007-03-18 23:12:23 · 0 answers · asked by chung l 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Word of mouth is a big one, yellow pages, free online worldwide sites like http://toronto.kijiji.ca/ and newspaper and little pieces of printed paper displayed in stores and all over the place. Is that enough for you?
2007-03-19 12:49:56 · answer #1 · answered by Bruce 4 · 0⤊ 0⤋
Small Business Marketing Strategy: Target the up-and-coming search engines
While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
Powerset : ( www.powerset.com ) A "natural language" search engine
Hakia : ( www.hakia.com ) A "meaning-based" search engine
Wikia : ( www.wikia.com ) A "community-based" search engine
ChaCha : ( www.chacha.com ) A "social networking-based" search engine
Snap : ( www.snap.com ) A search engine that offers visual previews
It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
2007-03-19 09:31:15 · answer #2 · answered by answer 3 · 0⤊ 0⤋