The M's come from the names Forrest Mars Sr and R. Bruce Murrie who purchased the rights to the British candy "Smarties". There was a candy in the U.S. already called Smarties so they had to come up with the new name so they used the initials of their last names for the candy coated chocolates.
2007-03-18 02:35:22
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answer #1
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answered by Tom ツ 7
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M&M's are based on the older British product, Smarties. Forrest Mars Sr. saw soldiers during the Spanish Civil War eating chocolate pellets that were coated in sugar to prevent chocolate from sticking to their fingers. After the rights were purchased by Americans Forrest Mars Sr. and R. Bruce Murrie in 1939, they had to reintroduce them to the domestic market with a different name because there was already a candy product sold in the U.S. under the name Smarties. To identify their new brand, they combined the first initials of their last names: M & M.
2007-03-18 09:57:51
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answer #2
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answered by lotusz 1
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The "M" is for Mars candy company.
Since it was a whole lot of tiny candies, it was like M's and M's and M's and M's (M & M's)
I know "melts in your mouth, not in your hand" was a big slogan, but it is not "melts & mouth".
2007-03-18 09:32:53
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answer #3
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answered by Sue L 4
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Owners who started the candy
2007-03-18 09:34:38
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answer #4
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answered by Patches6 5
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Melts in Mouth
2007-03-18 09:32:45
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answer #5
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answered by LuckyChucky 5
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