2007-03-17 16:38:31 · 4 answers · asked by Anonymous in Social Science ➔ Psychology
4 steps to general appeal (you don't specify what type of ad you're working on or thinking about):
1. David Ogilvy said interesting text, long text, is great as long as it draws the potential customer into useful information about the product and his/her product choice.
2. Color and focus in a picture. Picture and text should lead customer into discovery of the benefit to him, or make him curious enough so he will take the next step.
3. Lots of white space to make absorption of the information in text and pictures easy and attractive.
4. Punch: what is the next step to achieve the customer's desire.
2007-03-17 16:51:16 · answer #1 · answered by silvcslt 4 · 0⤊ 0⤋
Subliminal Advertising
2007-03-17 16:52:44 · answer #2 · answered by Krayden 6 · 0⤊ 0⤋
COLORS, PICTURES, BIG WORDS, ANYTHING THAT STANDS OUT FROM THE OTHER LAME *** ADVERTISMENTS, POSSIBLY HUMOR, SOMETHING THAT MIGHT RELATE TO THE PERSON,
BTW, IF YOUR WONDERING WHY IM USING CAPS, ITS BECAUSE BOTH MY SHIFT KEYS AND MY CAPS LOCK BROKE CAUSE I SLAMED MY HANDS ON THE KEYBOARD.
2007-03-17 16:45:44 · answer #3 · answered by ►黄人◄ 6 · 0⤊ 0⤋
funny, colors, clear statement, easy to remember
2007-03-17 16:56:34 · answer #4 · answered by u 2 · 0⤊ 0⤋