what were the ethics of communication of the different tyes of neon signs?

Question

everyone knows that neon signs are better to use in field of advertisement. what i want to know is the other side of them...neon signs conveys meaning to all of us. yes, it can be described in linguistic term...and this is all i want to exlore. what were the perceptions of different audiences when they saw those signs? how do they used those signs as local landmark?

Answer 1

I find this a confused question, if I pick what you want out of that stuff, I will be lucky.
Some neon signs, like the red revolving horse over Dallas, originally Magnolia, later Mobil Oil, now a city theme for Pegasis Park, stood as a marker for the city for people driving in, once the tallest point of the city, while also advertising the logo of the oil company closer up.
The tallest building now in Dallas is outlined in green tubing (actually argon) that celebrates the height and says nothing about the company that is there.
Many small companies use a neon "Open" sign that serves as a warm red glow, like a fire or a candle in a home or tavern, besides telling someone in a car on the street what the small dimly lit windows do not.
In the U.S., beer signs are meaningless, but in some places they tell the brands sold in that bar/pub which is owned by the beer company.
In Thailand, I found colored fluorescent bulbs and colored neon used for wash lights on buildings much more than in the US which tends to use large flood lights from ground or posts to light building exteriors.
Neon is being used a back light for non-sign items, like hand rails and glass panels because treated that way it is a broad diffuse color instead of the bright tube seen directly - it is friendlier rather than garrish.