2007-03-15 13:06:48 · 4 answers · asked by Anonymous in Food & Drink ➔ Non-Alcoholic Drinks
The company was in part named after Starbuck, the first mate character in the book Moby-****, as well as a turn-of-the-century mining camp on Mount Rainier, Starbo or Storbo. According to Howard Schultz's book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-****, although not in as direct a fashion as many assume. Gordon Bowker liked the name "Pequod" (the ship in the novel), but his creative partner Terry Heckler heckled: "No one's going to drink a cup of Pee-quod!" Heckler suggested "Starbo." Brainstorming with these two ideas resulted in the company being named for the Pequod's first mate, Starbuck.
2007-03-15 13:36:24 · answer #1 · answered by badwarden 5 · 0⤊ 0⤋
Starbuck's was named in honor of Starbuck, the coffee-loving first mate in Herman Melville's Moby ****.
2007-03-15 20:14:42 · answer #2 · answered by Terri J 7 · 0⤊ 0⤋
http://en.wikipedia.org/wiki/Starbucks#Name
2007-03-15 20:11:47 · answer #3 · answered by ineedanswers 1 · 0⤊ 0⤋
It is derived from : $tarbuck$
2007-03-16 16:39:31 · answer #4 · answered by caffeinjunky 3 · 0⤊ 0⤋