Is that influence beneficial, harmful or both?
Does advertising affect a person's self esteem? How?
2007-03-15 11:56:46 · 3 answers · asked by Butterfly 1 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
It's not for homework I'm actually curious
2007-03-15 12:03:54 · update #1
well, advertisers use rhetoric to persuade users into buying their products. for example, pathos is persuading consumers emotions, like weight loss commercials b/c they know people feel bad about their weight, so they show other people, which is called a "testemonial" and when consumers see that, they'd feel they could do it too. also, another example is ethos, which is when they reach out to reader by reaching out to a certain type, such as geico's sense of humor. i hope i'm making sense, and there are many more. also, the bandwagon is "well, my favorite celeb is doing it, everyone else is, so why not me!". sometimes commercials can influence people to want to drink, and others influence them not to smoke, so they can be both positively and negitively persuasive, and peer pressure can pressure someone into doing it. advertisers now days know how to get to americans, so there are many things to it.
2007-03-15 12:06:29 · answer #1 · answered by music ♥ 5 · 0⤊ 0⤋
It depends on the patterns of media consumption for a particular person. The more media a person is exposed to on a daily basis, the greater the effect. The intent of advertising is to control thought through repeated exposure that will lead to a spending decision. So, self image is influenced to different degrees in different people.
2007-03-15 12:04:19 · answer #2 · answered by mconder 2 · 0⤊ 0⤋
You must be doing an essay or something right? You should do some research and not be asking people to do your homework.
Search online for articles on "the effects of advertising"
2007-03-15 12:00:07 · answer #3 · answered by Anonymous · 0⤊ 5⤋