Promotions?

Question

Advertising turns off some people. They say that it insults their intelligence, and advertising claims are often untrue. Advertising is just used to 'sell thenm something".
Others argue that advertising is beneficial and actually provides value for consumers.

What are the major arguments on each side?
How do you feel?

Answer 1

personally, I am turned off by promotions. Do you know, that the customers only keep 2% of the advertising in mind? The rest is a waste of resources.

For this reason, the advertising changes. It is becoming much more personal meeting your interests.
For example: I was traveling regularely from Düsseldorf, over London to NY with Lufthansa. Half a year later, I only ordered the flight from Düsseldorf to London, because I planned to travel with an other airline from London to NY. Lufthansa realized, that I have changed my habbits. Therefore, the company offered me 20% off, if I travel as well from London to NY.
=> you see, this promotion was customized, to meet my specific needs. Adverts like this do have a huge benefit.

I believe, that advertising will change in future. If it meets our needs, then it is a benefit. If advertising is addressed at a broad public, it is just a waste off resources, as it doesn't inform you independently.

Matze

Answer 2

A lot of advertisements are bad, and I strongly believe that those are the ones that consumers hate. These bad ads usually do not speak to the consumers in their language, do not relate to them, offer them a benefit OR doubts the intelligence of the viewers. Good ads embrace one's intelligence and doesn't spell everything out. Good ads are surprising and inviting to look at. Sometimes you can even learn things from good ads.

Think of when the last time a commercial stuck out and resontated with you to make this assessment.

I think what 'turns people off' is the overpowerment of messages. Advertising is everywhere, creating clutter and noise in people's lives. There is not one place sans advertising..this is the true problem. With hectic lives, people want peace and quiet, not to be constantly targetted, etc. People who think advertising is trying to sell them something is wrong..advertising is a form of mass communicating a message.