Why is planning important in marketing?

Question

What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

Answer 1

Marketing is not just a one-way nor a short-time process. Marketing plays a big role in your company's development. With these things in mind, you need to have a comprehensive marketing plan in order to "not waste any time, effort and budget" on the execution process.

Convincing the marketing department is not that hard at all when you have facts to prove that you need to have a good marketing foundation by producing credible marketing plan. You need to get the company's financial status: expenses, budget, income, investment, etc. and be able to have a brief discussion on how you could double your investment and save costs by keenly creating a "standard" plan in marketing.


Mary
http://gbwatch.com/

Answer 2

Because in order to achieve company or organizational goals, each component of the marketing mix should interact accordingly so as to attain a common goal and that is mostly achieving higher sales. Without proper planning and usage of the available resources no company can smoothly attain it's objectives.

Answer 3

Your marketing plan should address the 5 P's of Marketing: People, Price, Product, Promotion, and Place. If you do not start by keeping people foremost in mind you are bound to fail. After all, when we talk about markets we are really talking about people and when we create marketing plans we are designing ways to effectively communicate with people.

Answer 4

Planning is very important in Marketing, since it is often a prerequisite for obtaining funding whether one is a marketer in a large corporation seeking additional money for his or her department or is part of a small startup company looking for initial funding.

Also, through better planning in Marketing, one can achieve his goals and targets within the required time period.

Answer 5

Poor planning will target many of the wrong people.
Say you want to market WOW (World of Warcraft). Advertizing in an AARP magazine may not be a good Idea.
Advertizing in/on SKIRMISHER may target more of your true customers.

Answer 6

planning is important for quality

Answer 7

How are you supposed to know what to do and when to do it if you don't have a plan?

Answer 8

I wish to ask the same question as the op.

Answer 9

I doubt this is feasible