What has happen to good catchy jingles?
As a kid growing up I remember a lot of good catchy jingles, How come their not used much today?
2007-03-11 14:18:18 · 8 answers · asked by GW 3 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
They have been replaced by noisy background music, then sounds like banging and pounding and lots of unidentified noises that are supposed to keep your attention all the while they are talking and screaming and it is giving me a headache. I hate the way advertising has gone to just being noise, I have head problems literally with my head hurting easily and the noise and sounds really make me feel worse, also the loudness of them is beyond anything I can take. I have to keep the remote to turn them down, my husband doesn't seem to care but it makes me crazy. Yeah, the jingles should come back and there should be a law about the amount of noise, or warnings on them.
2007-03-12 18:03:39 · answer #1 · answered by MISS-MARY 6 · 0⤊ 0⤋
I think the ad industry moved away form "jingles" when they started to see them as "old fashioned" sometimes in the early 90's.
the trend became more toward background scoring and "sound design", without an actual "jingle"
then at some point when the pendulum swung, instead of going back to having jingle writers rippping off the "hits" (which is what often happened, coming as close as possible wihtout getting sued, always being the game), they just went out and licensed the original records..
and that STILL happens.
how often do you hear some relatively under the radar artiste JUMP at the chance to have a song used as a commercial?
and of course, the mood changed and now even the big artistes don't see the stigma anymore and license their songs or records...
how many Who commercials?
how many Beatle songs? (From Me To You for MACY'S????)
the Rolling Stones for Visa or Microsoft or whatever...
and of course the only SLIGHTLY less onerous, U-2 and Living Things and whoever else for iPods...
there's no barrier anymore, in most musician's minds... so why pay for jingles you HOPE will be catchy or hits, when you can pay for songs that are DEFINITELY hits and guaranteed to evoke some response?
2007-03-11 14:21:43 · answer #2 · answered by Anonymous · 1⤊ 0⤋
Advertisers feel they make more of an impact with visual images. Our sight takes up 35% of our brain's energy. Advertisers are after that 35%. They feel that when consumers see the product, they will retain the image longer than if consumers just whistle a tune about it.
It's hard to forget that poor baker who was up all night baking doughnuts for morning or the little Taco Bell dog.
Regards,
amadeus
2007-03-12 02:16:13 · answer #3 · answered by amadeus 3 · 0⤊ 0⤋
May be there is a lack of creative resources that we are focusing more on the visual part of the ad. The usage of graphics has overtook the idea of coming up with a good copy for the ads.
2007-03-11 22:14:15 · answer #4 · answered by sandhigdham 1 · 0⤊ 0⤋
i think of Eminem fell off. He purely makes wierd songs now. He began going insane after Eminem teach. He sucks now and could in no way have the skill to suitable his Marshall Mathers LP album.
2016-11-24 21:25:34 · answer #5 · answered by Anonymous · 0⤊ 0⤋
because ad agencies are inept and overpriced, this is why doritos has chosen to go with ads sent in by consumers.
2007-03-11 14:21:03 · answer #6 · answered by jglassdude 3 · 0⤊ 0⤋
Oh, they are...you just don't know that you sing them in your sleep....lol:
Zoom, Zoom, Zoom (heavy on the jamacian accent)
:D
2007-03-11 14:29:18 · answer #7 · answered by Anonymous · 0⤊ 0⤋
they have been taken over by these moden day soundz that are out now.
2007-03-11 14:20:38 · answer #8 · answered by Anonymous · 0⤊ 0⤋