Is the fitness industry in Brazil profitable? Are there any major chain gyms? If so what are their names?

Question

I am a Personal Trainer and Fitness Program Manager for a major gym in New York and would like to work in Brazil someday doing the same. All info and advice is appreciated.

Answer 1

Since 1994, the Brazilian market for fitness equipment has grown very fast. In the last three years, this industry grew at a rate of 10-15%. Despite all of the economic crises faced by Brazil in the last years, the fitness industry did not suffer much. According to trade contacts, there are over 50 manufacturers in Brazil, but only ten of them carry weight in the market. Most of the manufacturers are merely unregistered small shops, many of which only assemble. An increasing number of manufacturers import parts from Asian countries. Usually, these components are of an electronic nature such as monitors, or pace timers. In recent years, Brazilian-made products have enjoyed a higher level of quality, proving that the sector is adopting new technologies and getting ready to compete with foreign companies that are starting to produce in Brazil. The following is a market breakdown of fitness equipment by consumption sectors.

Spas and Hotels

Today, spas and hotels have the highest growth rate potential within the fitness equipment market. It is expected to grow 20-25% in the next three years as more tourist resorts are being opened in Brazil. In addition, the tourist industry in Brazil is diversifying from the traditional tourist areas, e.g., Rio de Janeiro, and expanding into new ones, e.g., northern Brazil. This translates into new resorts and thus greater demand for fitness equipment.

Fitness Centers / Social Clubs

According to market analysts, there are today 2.5 million people going to fitness centers in Brazil, which is only 1.5 percent of the population. This demonstrates a huge opportunity for growth as people get more health conscious. Demand has driven a large increase in the number of fitness centers in Brazil. They are becoming an integral part of the urban culture. Due to fierce competition, these establishments are currently improving their facilities and investing substantially in new equipment.

There is an enormous potential market for U.S. companies to target since these gyms represent approximately 92% of the total market. Conversely, there are gyms throughout the country that focus predominately on aerobics and dance, sometimes using lighter weights. Another potential target segment are the franchised gyms. Presently, they offer the most sophisticated equipment. Furthermore, this market segment is relatively price inelastic. Therefore, profit margins may be higher for suppliers to this segment.

Home Market

The home market has a high growth potential, currently accounting for only 1% of the total market. Convenience and time restraints are the driving forces that propel Brazilians into opting to exercise at home. Social stratification contributes to a greater percentage of upscale homes buying equipment. Hence, industry experts expect this segment to increase 15% over the next three years. Other driving forces for the growth of this market are:

1. The verticalization of residences. Most buildings will have to offer a sports/work-out facility and the demand for good quality equipment will most likely favor U.S. companies.

2. Safety in the large cities is a serious problem, leading more and more people to engage in indoor exercise activities rather than using public parks.

Hospitals

This is a segment not yet explored by Brazil. The potential for U.S. companies is tremendous for treadmills and other specialized equipment. According to sector specialists, 90% of the training equipment in hospitals in the Brazilian market comes from the United States

Corporate

Brazilian and foreign companies operating in Brazil are witnessing growth of a fairly new segment in the fitness market, the corporate niche. Multinational companies are adopting the concept easily because of the positive experience at companies’ headquarters. Human resource executives believe in the benefits of exercise for employees and, consequently, for the efficiency and returns of the company. These corporations tend to purchase imported products, since most of what is used in other branches of the company is purchased in the United States or in Europe. Corporations also seek long-lifetime products. Corporations are less price-sensitive than fitness centers.

For more information on the potential for U.S. exports on the fitness equipment industry in Brazil, please contact:

U.S. Commercial Service

Rua Estados Unidos, 1812

01427-002 – Sao Paulo – SP – Brazil

Patricia Marega, Business Development Specialist

Tel: [phone]

Fax: [phone]

For fun watch this video

http://youtube.com/watch?v=xLNPQfZE1zw

Answer 2

Major Gym Chains

Answer 3

I think the Brazilian fitness market is very successful since there is a significant cultural shift towards being athletically fit. Listed below are some major chains:


Gold's Gym
Location Morumbi
Address Av. Giovanni Gronchi 5930 - Vila Andrade
Telephone [phone]
Email [e-mail]


Studio Teresa Camar?o
A Pilates studio offering Classes and courses in Rio de Janeiro, Brazil.
http://www.studioteresacamarao.com.br

Studio Zen Pilates
Pilates studio in Rio de Janeiro, Brazil, offering exercise and acupuncture.
http://www.studiozen.com.br

The Pilates Studio Brasil
Pilates instruction and teacher certification in Sao Paulo, Brasil.
http://www.pilates.com.br/

Via Corpo Pilates
A Pilates Studio in Brasilia - DF, Brasil. Information about the studio, the instructors and the method.
http://www.viacorpo.com.br

good luck with your search!

Answer 4

Is brazil a safe country for business investment in gym establishment or frencbizing a famous gym?

Answer 5

Cool. Now I have another place to hang my clothes.

For the best answers, search on this site https://smarturl.im/aDBd0