I have a new online business and I was wondering what is the best way to advertise it?
2007-03-09 03:02:27 · 7 answers · asked by tjgflawless 1 in Business & Finance ➔ Advertising & Marketing ➔ Search Engine Optimization
It really depends on your budget. You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
2007-03-09 03:23:59 · answer #1 · answered by imisidro 7 · 0⤊ 0⤋
Small Business Marketing Strategy: Target the up-and-coming search engines
While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!
Some of the new up-and-comers include:
Powerset (www.powerset.com): A "natural language" search engine
Hakia (www.hakia.com): A "meaning-based" search engine
Wikia(www.wikia.com): A "community-based" search engine
ChaCha(www.chacha.com): A "social networking-based" search engine
Snap (www.snap.com): A search engine that offers visual previews
It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular -- but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
2007-03-09 04:39:01 · answer #2 · answered by answer 3 · 0⤊ 0⤋
The best way is to spedn big bucks with the major search engines like Yahoo, Google, MSN, AOL, etc. There are less expensive pay per click programs. There are a lot of free promtional tools at http://ewebsmith.com
2007-03-09 17:22:18 · answer #3 · answered by Anonymous · 0⤊ 0⤋
To get effective result, we need targeted visitor.
Some of the methods to generate targeted visitor are:
1) Article marketing
2) Pay per click
3) Search engine opimization
4) viral marketing
As for me , i use google adwords as it is very targeted and deliver fast result. Another way which i use is email list which is also very targeted. You may ckeck the link below;
2007-03-10 15:19:24 · answer #4 · answered by Anonymous · 0⤊ 0⤋
Article (or bum marketing ) is probably the cheapest and quickest way to promote your site.
Buy an article submission software and submit your articles daily to hundred of article directories/e-zins, and you will get thousands of backlinks to your site. You have to put your anchor texts in the resource box.
2007-03-09 08:07:34 · answer #5 · answered by Anonymous · 0⤊ 0⤋
Build inbound links to your website.
Most of the directories online charge a one time fee to review your site and add it to their index. Here are three of my favorites:
http://www.avivadirectory.com/cgi-bin/affiliates/clickthru.cgi?id=kahmer
http://www.kahmer.com
http://www.joeant.com
The more inbound links to your site, the better you will rank
with Yahoo / Google / MSN.
Also work on your meta tags. Here is an
article on how they work: http://www.richkahmer.com/meta-tags.html
2007-03-09 05:51:33 · answer #6 · answered by Anonymous · 0⤊ 1⤋
an email autoresponder - check out http://www.eldervantage.com. It's about seeling to seniors online, but it has all the basics you need
2007-03-10 10:38:03 · answer #7 · answered by Byron W 3 · 0⤊ 0⤋
banner ads would do. Banner ad links are better
2007-03-09 04:56:21 · answer #8 · answered by chuck h 5 · 0⤊ 0⤋
Maybe try www.adsavailable.com
2007-03-09 07:11:23 · answer #9 · answered by Anonymous · 0⤊ 0⤋