In the book Toffler describes three types of societies, based on the concept of 'waves' - each wave pushes the older societies and cultures aside.
First Wave is the society after agrarian revolution and replaced the first hunter-gatherer cultures.
The main components of the Second Wave society are nuclear family, factory-type education system and the corporation. Toffler writes: "The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy."
Third Wave is the post-industrial society. Toffler would also add that since late 1950s most countries are moving away from a Second Wave Society into what he would call a Third Wave Society. He coined many words to describe it and mentions names invented by others, such as the Information Age.
2007-03-11 03:17:41
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answer #1
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answered by BARROWMAN 6
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