2007-03-08 10:00:46 · 3 answers · asked by ssadeque 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
I think the difference is that International marketing is when you are carrying out marketing activities in countries other than where the company or organisation is based but not necessarily taking into account the marketplace in all countries across the World.
Global Marketing is when marketing working (research, planning and delivery) is carried out taking into account researched information from and market tends in countries across the world.
I guess it's a bit like the difference between a multinational company and a global company.
Hope that makes sense! :D
2007-03-08 13:59:32 · answer #1 · answered by Penarth 1 · 0⤊ 0⤋
Yes, International incorporates the Western World. Global is a whole..3rd world etc. Depends on the institution and the courses offered.
2007-03-08 10:06:12 · answer #2 · answered by Anonymous · 0⤊ 0⤋
Global Marketing - a country sees the world is its marketplace
International Marketing - a country exports its goods and services to one or more countries
2007-03-11 10:05:46 · answer #3 · answered by Coleen W 4 · 0⤊ 0⤋