what is ment by vision(organisation point of view)?

Answer 1

"Vision" is not just future strategy. "Vision" is also about getting employees involved with the company's mission. Of course, a lot of mission statements are silly, e.g., "Watch Us Grow" or "Quality is our mission". These do not give employees much to belong to. Some authors also say that the best mission statements are so short that they would fit onto a car sticker. That is also unhelpful. The American Cancer Association by contrast provides a vision that workers can see and respond to in their daily work:

"The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives, and diminishing suffering from cancer, through research, education, advocacy, and service."

That is a mission with a vision. It also empowers managers to become good leaders because everyone in the organisation subscribes to the mission - The website below will give you some useful "vision" resources to download and use.

Answer 2

Leaders who communicate a strong vision of the future provide a unifying force and stimulate the motivations of the members of the organization.

However, there are many who are skeptical of "the vision thing."

It is a major challenge to express something, appealing to positive qualities, that has significant and unique meaning for a large number of people with diverse backgrounds. It is no wonder that there have been many visions described and ignored and many leaders who have given up trying to articulate one.

An effective vision speaks the deepest values of those who share it. If you are in an organization that doesn't have inspirational leadership, you urgently need help. This can come from someone who combines the insight of a poet or sage, the communications skills of an advertising copy writer and the ability to work with the leader(s) to help them articulate their own vision.

When the vision truly expresses a leader's values s/he gives it life with their enthusiasm, and people respond.

Answer 3

An organisations' vision is what it desires to achieve in a very broad sense. A very good text with examples of vision statements by leading organisations is , Marketing Management by Philip Kotler.

Answer 4

The vision is where you want to see it going in the future... ie - Larger profits - expanding into a different geography - more public aware... whatever the leaders of the company want for it's success citeria.
I hope this helps..

Answer 5

'Vision' is the ability to see a few factors comprehensively and analytically, with a mature perspective, in such a way that decision making is accomplished with wisdom and a correct futuristic outlook! 'Vision' is a good quality that goes with good leadership!