Whats the difference between Public Relations and advertizing?

Answer 1

They're not mutually exclusive methods of communicating products/services to customers. You can have advertising without PR or the support of a PR firm, for example. But, there are firms that specialize in PR or in advertising, and sometimes with both.

An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies. Public relations specialists—also referred to as communications specialists and media specialists, among other titles—serve as advocates for businesses, nonprofit associations, universities, hospitals, and other organizations, and build and maintain positive relationships with the public. As managers recognize the importance of good public relations to the success of their organizations, they increasingly rely on public relations specialists for advice on the strategy and policy of such programs.

Public relations specialists handle organizational functions such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; and employee and investor relations. They do more than “tell the organization’s story.” They must understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain cooperative relationships with them and with representatives from print and broadcast journalism.

Public relations (PR) is the business, organizational, philanthropic, or social function of managing communication between an organization and its audiences. There are many goals to be achieved by the practice of public relations, including education, correcting a mistruth, or building or improving an image.

Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages: television, radio, movies, magazines, newspapers, the internet, and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, and on the sides of buses, or heard in telephone hold messages or in-store PA systems – nearly anywhere a visual or audible communication can be placed.

You can read more about both at wikipedia.org.

Answer 2

Both advertising and public relations come under marketing mix.

Advertising is a paid form of non personal communication with the customers or target audience.
PR is also paid form but personal communication with customers.

Advertising communication necessarily happens through a media - like broadcast, print etc.
PR may or may not happen through media.

The result of the advertising cannot be known immediately and can be measured thro research and anlaysis of sales, survey etc and primarily aims at increasing sales or prospective customer base.
In PR the primary focus is on building goodwill among customers and the result can be known immediately.

Egs of PR: Conducting training programs for the public for social causes, Planting trees, Health camps, Awareness programs for the benefit of public, Sponsoring programs that is conducted for some good cause, Providing industrial visits, Delivering Seminars and guest lectures to students to share the knowledge etc......

Answer 3

Generally, you pay for advertising. Public relations can be either paid for or fr.ee.

There are many ways to get fr.ee public relations coverage. You can take part in a charitable event, have a news story about you, give an interview, give a public talk, teach a class, or get quoted by the press for some observation you made.

Hope this helps.
Regards,
amadeus

Answer 4

PR and advertising are totally separate fields. Anyone who tells you otherwise doesn't know what they're talking about.

PR is about direct communication with the consumer and the general public. It involves lots of damage control: people often don't know you're there until a scandal or health scare erupts. PR also involves lots of free press generation: making sure articles on your product run in various newspapers, a magazine prints a positive review of one of your items. Or that a celebrity mentions your brand as agreed on a talk show, your brand name appears on a float in a major parade, etc.

Advertising is the who, what, when, where and why of the brand message. There are 4 main branches: account services, interactive media, media management and creative. These people decide what the message should say, who should receive it (purchase radio, TV and internet time), what it should look/sound/feel like, casting for radio and TV talent, etc.

Answer 5

The real difference? Advertising is something you can control - you pay for it and know where it will be and what it will say. Public relations is about getting the media to cover your story. You can't control if they'll cover it or exactly what they'll say.

Answer 6

PR is not attempting to get the public to buy a specific product and it is either bring awareness of the product or product line to the mind of the consumer or educating the consumer regarding the product or product line.. ( PR campaigns ...Got Milk?.....Beef, Its Good for You...Come down to Bermuda)

Advertising is designed to influence to purchase a specific product at a particular price at a particular location and time range.

Answer 7

Both are marketing. Public relation deals with customers and complaints etc. and Advertising is all the advertisements that you see.

Answer 8

In advertising you're trying to promote something to sell. In Public Realtions you're trying to get people to see things your way or sway people into thinking the way you think.

The Syko Ward