For which types of customers is telemarketing more effective?

Question

Are other marketing channels more effective for certain customer types?

Answer 1

In responding to your answer I have assumed that you are referring to financial marketing.

The type of marketing a company uses will depend on the type of customers they are after.

In general the following can be applied:

Telemarketing, letter drops, internet sales, national press: Ususally the lower middle and working classes will respond to this type of marketing. The target market will generally be the less financially sophistiated and less well off.

Companies Own Sales staff: A companies own sales staff will target existing customers. This target market is generally the lower middle classes who have some limited financial sophistication and some spare cash.

Tied Agents: Tied agents are agents who are tied to a small number of companies offering mutually exclusive financial products. They tend to target the slightly better off who will have reasonable financial sophistication and funds to invest.

Independent Financial Advisors:
Usually the middle to upper classes will use this type of marketing. They will generally be wealthier and more financially sophisticated.

The above comments are broad generalisations and the actual distinctions will not be asclearly defined. They should give you a broad idea though.

The main reasons for the distinctions is that the different marketing strategies will incur different cost to the consumer e.g internet sales will rarely have an arrangement fee, while an IFA may charge a lump sum. Also, more complex financial products are also difficult to sell over the internet, TV, phone etc

Answer 2

The only people who respond to telemarketing now days are lonely folks who are willing to purchase items in order to have someone to talk with.

The internet has opened a whole world of marketing avenues that render telemarketing inefficient. Try building a website and then driving traffic to that site with metatags and search engine optimization. i believe you will find that even outdated pay per click advertising will have a better return than hiring telemarketers to push your product.

When using telemarketing, you are relying on a strangers ability to read a scripts to convert sales. A website allows you to target your message and your customer and, when done right will always be more effective than telemarketing. Telemarketing is the same as throwing money at a wall and hoping some sticks.

Good luck

Answer 3

It really depends if you are talking about business customers or consumers. And if you are talking about cold calling or calling leads.
In B2B I'd say that telemarketing is most effective for managing smaller accounts, i.e. existing customers whose value (recency, frequency and value of purchases) does not justify face-to-face visits on a regular basis.
In B2C telemarketing is most effective when it follows up leads you have received e.g. by advertising and prize draws. An older audience might be more receptive as current employees don't really want to be bothered by telesales / telemarketing after work.

Answer 4

Some people respond better face-to-face, whereas others are better able to concentrate by hearing what you have to say (and don't necessarily need to see your lips moving). Telemarketing would be most effective for customers who are more low-key, detail-oriented, computer literate (so you can provide them with information via Internet or email). In-person meetings would be most effective for customers who are outgoing, have short attention spans, and who seem to be more impulsive.

Answer 5

The types of customers who respond to telemarketing are those that do not mind being rung up unannounced to hear someone talk about something that they have no previous interest in!

Answer 6

Well these days loads of people are on the telephone preference service, which means reputable firms wont phone them.

So only people not listed on service mentioned above.

Get a marketing book and read about above the line and below the line marketing.

Answer 7

yes some people don't like hard sells. On the other hand some people need a hard sell in order to achieve a successful telemarketing business , focus on the soft sell to get people to see things your way , never tell them what they want but what they need and how easy it is to get it. and always say how intelligent they sound, this gives them the fake upper hand

Answer 8

telemarketing drives the average person absolutely mad - NO ONE likes being rung during their dinner by some pushy sales **** who wont get off the phone, starts off smarmy and ends up insulting you, cant get your name right, doesnt care whether or not you have a telly, they still want you to buy Sky, etc

I dont particularly like leaflet drops, but I usually do at least glance at them, and if one looks interesting I'll read it

And the good old yellow pages - if you want a particular service, its the first place I'd look - put in a good, detailed advert

Answer 9

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Answer 10

The gullible