2007-03-06 07:11:11 · 2 answers · asked by rastagirl 2 in Business & Finance ➔ Advertising & Marketing ➔ Other - Advertising & Marketing
Most popular times to go to the movies is the weekend so the easy pricing model did not work on the movies.
The easy pricing model starts with high prices and puts them low for low demand areas.
Also not so many people pre buy movie tickets.
They had an added problem in that a nearby movie complex changed their prices to put them out of business. They also owned the land that the easycinema was on so increased the rent to put them out of business.
http://www.mkweb.co.uk/miltonkeynescinema/DisplayArticle.asp?ID=35646
A case of not enough planning being done by Stelious
2007-03-06 07:33:54 · answer #1 · answered by Biz Guru 5 · 0⤊ 0⤋
People often confuse no-frills with bad service. When people get bad service they don't buy from that store. So, the store (or movie theatre) closes down.
2007-03-06 07:20:41 · answer #2 · answered by Anpadh 6 · 0⤊ 0⤋